In making the selections for the Media Power 50, BtoB editors and reporters employed both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b2b advertising venues.
 |
Aviation Week Phone: (800) 525-5003 URL: www.aviationweek.com Circulation: 93,190* Traffic: 300,000 Ad revenue (print): $16.3 million**** Ad revenue (online): N/A Ad rate (print): $21,265 for 1 page 4/C Ad rate (online): N/A Comment: McGraw-Hill Cos.’ Aviation Week & Space Technology has long been among the most respected trade publications. Its coverage of defense has added to its readership—and to its advertising base. |
 |
GlobalSpec Phone: (518) 880-0200 URL: www.globalspec.com Traffic: More than 5 million registered users Ad revenue: N/A Ad rate: $1,500 to more than $100,000 depending on program Comment: This online-only business has grown at a 50% CAGR since 2001 as b2b advertisers have flocked to its engineering search engine, which attracts specifying engineers as products are being designed. |
 |
Investment News Phone: (212) 210-0100 URL: www.investmentnews.com Circulation: 61,000 Traffic: 227,695 Ad revenue (print): $25.7 million**** Ad revenue (online): N/A Ad rate (print):$17,218 for 1 page 4/C Ad rate (online): Varies Comment: Investment News was one of the few top 100 trade publications (based on revenue) to boost ad pages in 2008, jumping slightly to 1,648.09 pages, according to IMS. Both in print and online, it is reporting on the financial crisis’ impact on the industry. (Investment News is owned by Crain Communications Inc., which also publishes BtoB.) |
 |
Meetings & Conventions Phone: (201) 902-1975 URL: www.mcmag.com Circulation: 65,116 Traffic: 19.250 Ad revenue (print): $50.6 million**** Ad revenue (online): N/A Ad rate (print): $36,335 for 1 page 4/C Ad rate (online): N/A Comment: Northstar Travel Media’s Meetings & Conventions has long been a leader in the travel industry. The publication had a strong 2008, both online and in print, attracting the top b2b advertisers in the sector. |
 |
Nation’s Restaurant News/NRN.com Phone: (212) 756-5000 URL: www.nrn.com Circulation: 58,000*** Traffic: 107,895 unique monthly visitors*** Ad revenue (print): $28.4 million**** Ad revenue (online): N/A Ad rate (print): $19,880 for 1 page 4/C Ad rate (online): $10 to $130 CPM Comment: Lebhar-Friedman’s Nation’s Restaurant News is a leader in the restaurant sector. Not only is the magazine a must-read in the market but so are its online properties, including its daily e-newsletter. |
 |
ThomasNet Phone: (800) 699-9822 URL: www.thomasnet.com Traffic: More than 1 million monthly unique visitors Ad revenue: N/A Ad rate: N/A Comment: Once a gigantic set of phonebook-sized volumes, the Thomas Register has moved online as ThomasNet.com and remains a leading source of product information—and lead-generation opportunities—for the industrial sector. |
 |
Twice Phone: (646) 746-6994 URL: www.twice.com Circulation: 20,001** Traffic: 164,163 unique monthly visitors Ad revenue (print): $16.4 million**** Ad revenue (online): N/A Ad rate (print): $12,320 1 page 4/C Ad rate (online): $45 average CPM Comment: Reed Business Information’s Twice, which covers consumer electronics, was one of a handful of top 100 trade publications to actually grow in advertising pages in 2008. The print version and Web site boast b2b advertisers such as American Express and General Electric Co. |
 |
Variety/Variety.com Phone: (323) 617-9100 URL: www.variety.com Circulation: 65,181 Daily and Weekly combined*** Traffic: N/A Ad revenue (print): $52.5 million**** Ad revenue (online): N/A Ad rate (print): $26,838 for 1 page 4/C Ad rate (online): N/A Comment: Like most trade publications, Reed Business Information’s Variety is suffering a downturn in ad pages and has cut staff, but it remains a strong example of business journalism both in print and online. |
 |
WWD/WWD.com Phone: (212) 630-4600 URL: www.wwd.com Circulation: 46,728*** Traffic: 647,180 unique monthly visitors^^^^ Ad revenue (print): $36.1 million**** Ad revenue (online): $2.7 million Ad rate (print): $31,390 for 1 page 4/C Ad rate (online): $5,100 for category sponsorship Comment: Long one of the standard bearers in trade journalism, WWD has expanded its footprint online and has truly become a global publication for the fashion and beauty industries. |
TOP
|
||||
CATEGORIES |
||||