In making the selections for the Media Power 50, BtoB editors and reporters employed both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b2b advertising venues.
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‘Power Lunch’ (CNBC) Phone: (201) 735-3000 URL: www.cnbc.com Audience: 436,000 daily+ Ad revenue: N/A Ad rate: N/A Comment: The daytime anchor to CNBC’s programming, “Power Lunch” attracted an average of 436,000 viewers in the first quarter, a 24% increase from the year-earlier period. |
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CNN’s “The Situation Room With Wolf Blitzer” Phone: (404) 878-2276 URL: www.cnn.com/CNN/Programs/situation.room Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: This three-hour recap of the day’s news has the strong demographics that b2b advertisers want on cable TV. |
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ESPN “SportsCenter” Phone: (212) 448-4850 URL: www.espn.com Audience: 1 million Ad revenue: N/A Ad rate: N/A Comment: The nightly sports news roundup draws the kind of upscale male audience that b2b advertisers are always looking for, and the spots they run during the show stand out from the beer and truck ads. |
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Fox News Channel’s “Fox News Sunday” with Chris Wallace Phone: (212) 301-3000 URL: www.foxnews.com Audience: 1.5 million viewers+ Ad revenue: N/A Ad rate: N/A Comment: “Fox News Sunday” is making strides on the increasingly level playing field of Sunday morning news and commentary programs. |
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“Meet the Press” Phone: TK URL: www.msnbc.msn.com Audience: 4 million viewers Ad revenue: N/A Ad rate: N/A Comment: The late Tim Russert made his reputation as the host of this iconic show, and even without him as a draw, “Meet the Press” remains the top D.C. insider Sunday morning program, as big ad schedules from Boeing and other b2b marketers attest. |
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NCAA Basketball Phone: TK URL: www.ncaa.com Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: The NCCA basketball tournament amounts to a gigantic work stoppage, especially on the first two days of the event when 32 games are played. B2b advertisers know there are plenty of business-oriented eyeballs to be had with this event, both on TV and online. |
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NFL Phone: (212) 450-2549 URL: www.nfl.com Audience: Average of 14.6 million viewers for each game during the regular season, including networks, ESPN and the NFL Network+ Ad revenue: N/A Ad rate: N/A Comment: No longer a media vehicle just for marketers of beer and other consumer products, the NFL is attracting a growing number of b2b advertisers interested in targeting a mass audience. Sponsors include IBM, Sprint and Visa USA. |
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PGA Tour Phone: (904) 285-3700 URL: www.pgatour.com Audience: N/A Ad revenue: N/A Ad rate: N/A Comment: Sometimes clichés are true. Businesspeople play golf and they watch golf on TV, too. That’s why AT&T and IBM were two key sponsors of The Masters—and those advertisers are especially pleased that Tiger Woods is back from his knee injury. |
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