In making the selections for the Media Power 50, BtoB editors and reporters employed both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b2b advertising venues.
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CNN.com Phone: (404) 878-2276 URL: www.cnn.com Traffic: 33.5 million unique monthly visitors^ Ad revenue: N/A Ad rate: N/A Comment: CNN remains a top news brand on the Web and has helped pioneer the use of Web video. B2b advertisers such as Sprint have rewarded the site with their business. |
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Msnbc.com Phone: (646) 225-4119 URL: www.msnbc.com Traffic: 40 million unique monthly visitors+ Ad revenue: N/A Ad rate: N/A Comment: MSNBC.com is a strong Web brand and attracts b2b advertisers such as Sprint and Boeing that are interested in the site’s broad business and political coverage. |
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Newsweek/Newsweek.com Phone: (212) 445-4848 URL: www.newsweek.com Circulation: 2,701,893 Traffic: 12.9 million unique monthly visitors++ Ad revenue (print): $346.60 million* Ad revenue (online): N/A Ad rate (print): $226,590 1 page 4/C Ad rate (online): N/A Comment: AT&T, H-P and Microsoft are among the b2b advertisers that use the print newsweekly and Newsweek.com to reach business decision-makers. |
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New York Times/NYTimes.com Phone: (212) 556-5244 URL: www.nytimes.com Circulation: 1 million weekdays, 1.4 million Sundays *** Traffic: 20.1 million unique monthly visitors+ Ad revenue: $1.1 billion, New York Times, NYTimes.com, IHT, WQXR Ad rate (print): Varies by category Ad rate (online): Varies by category/placement Comment: Despite its widely reported economic troubles, The New York Times won five Pulitzer Prizes in April and remains the newspaper of record both in print and online. Its heavy Web traffic doesn’t hurt its standing with advertisers. |
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USA Today/USAToday.com Phone: (703) 854-6365 URL: www.usatoday.com Circulation: 2.1 million*** Traffic: 25.7 million unique monthly visitors++ Ad revenue (print): N/A Ad revenue (online): N/A Ad rate (print): $189,400 (Mon.-Thurs.); $231,000 (Fri.) for 1 page 4/C (national) Ad rate (online): $15 to $60 CPM for banner ads Comment: Distributed to hotel rooms around the country, USA Today is the official newspaper of the business traveler. It is the biggest newspaper in the U.S., with a print circulation of 2.1 million, but advertisers also like the Web site’s 25.7 million unique monthly visitors. |
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