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Allbusiness.com
Phone: (415) 694-5000
URL: www.allbusiness.com
Traffic: 6.3 million unique monthly visitors^^
Ad revenue: N/A
Ad rate: N/A
Comment: The how-to site for businesspeople attracts those looking to get ahead and those, such as U.S. Cellular, looking to sell them goods and services,. |
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Barron’s/Barrons.com
Phone: (212) 597-5945
URL: www.barrons.com
Circulation: 311,133***
Traffic: 2.1 million++
Ad revenue (print): $60.7 million*
Ad revenue (online): N/A
Ad rate (print): $34,112 1 page 4/C
Ad rate (online): N/A
Comment: Barron’s columnist Alan Abelson predicted the brutal bear market (even if it took some time for his prognostications to become reality). Insight like that makes Barron’s a must for financial services advertisers. |
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Bloomberg.com
Phone: (212) 318-2000
URL: www.bloomberg.com
Traffic: 7.7 million^^
Ad revenue: N/A
Ad rate: $30 to $120 CPM
Comment: The name Bloomberg is synonymous with financial news, and Bloomberg.com and its 7.7 million unique monthly visitors have been key for extending that brand beyond trading terminals. |
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BNET
Phone: (646) 472-3923
URL: www.bnet.com
Traffic: 4.2 unique monthly visitors^
Ad revenue: N/A
Ad rate: N/A
Comment: Bnet.com is a general news site that takes advantage of the Internet with blogs and in-depth white papers. Advertisers crave the Web-savvy audience Bnet.com attracts. |
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Business.com
Phone: (888) 441-4466
URL: www.business.com
Traffic: 8 million unique monthly visitors (internal)
Ad revenue: N/A
Ad rate: Minimum bid of 40 cents per click
Comment: This search engine, which dispenses advice and knowledge to businesspeople, has attracted banners and text ads from a variety of b-to-b marketers. |
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BusinessWeek/Businessweek.com
Phone: (212) 512-2000
URL: www.businessweek.com
Circulation: 933,820***
Traffic: 9.2 million unique monthly visitors++
Ad revenue (print): $236 million*
Ad revenue (online): $19 million
Ad rate (print): $112,200 for 1 page 4/C
Ad rate (online): $50 to $200 CPM
Comment: BusinessWeek has come on strong in transferring the brand power of its print edition to the Web, where it’s an innovator in employing user-generated content. Advertisers include business schools, such as Northwestern University’s Kellogg Graduate School of Management, and Verizon Wireless. |
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The Economist/Economist.com
Phone: (212) 541-0500
URL: www.economist.com
Circulation: 786,977***
Traffic: 4.1 million unique monthly visitors***
Ad revenue (print): $131,529,000*
Ad revenue (online): N/A
Ad rate (print): $62,600 1 page 4/C
Ad rate (online): $35 CPM
Comment: The Economist attracts a business audience with its global perspective on politics and finance, and b-to-b advertisers have followed this audience, both in print and online. |
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Fast Company/Fastcompany.com
Phone: (212) 389-5300
URL: www.fastcompany.com
Circulation: N/A
Traffic: N/A
Ad revenue (print): $46 million*
Ad revenue (online): N/A
Ad rate (print): N/A
Ad rate (online): N/A
Comment: Although it is suffering now like just about every other business magazine, Fast Company had a banner year in 2008, as readers and advertisers flocked to its refreshing view of the business world. |
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Financial Times/FT.com
Phone: (212) 641-6550
URL: www.FT.com
Circulation: 451,676 ***
Traffic: 11.4 million unique monthly visitors***
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $44,055 for 1 page 4/C
Ad rate (online): N/A
Comment: The distinctive salmon pink-colored sheets of the Financial Times are a sign of distinctive, global-oriented news coverage that attracts international b-to-b marketers to advertise in its pages. |
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Forbes/Forbes.com
Phone: (212) 366-8900
URL: www.forbes.com
Circulation: 900,000
Traffic: 18.6 million unique monthly visitors++
Ad revenue (print): $338 million*
Ad revenue (online): N/A
Ad rate (print): $114,509 for 1 page 4/C
Ad rate (online): $120 CPM
Comment: Forbes, in both its print and Internet incarnations, remains a force to be reckoned with. Forbes.com has been a pioneer in recognizing the value of aggregating business content online. |
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Fortune/CNNMoney.com
Phone: (212) 522-8007
URL: www.cnnmoney.com
Circulation: 830,000 North America; 1 million worldwide***
Traffic: 8.4 unique monthly visitors+
Ad revenue (print): $276.6 million*
Ad revenue (online): N/A
Ad rate (print): $118,600 for 1 page 4C (North America)
Ad rate (online): $113 to $177 CPM
Comment: Fortune and its sibling site, CNNMoney.com, are the focal point of Time Warner’s business coverage, and the combination is a powerful draw for such b-to-b advertisers as Sprint and Apple. |
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Harvard Business Review
Phone: (617) 783-7616
URL: www.harvardbusiness.org
Circulation: 245,831***
Traffic: 1 million (internal)
Ad revenue (print): $19 million*
Ad revenue (online): N/A
Ad rate (print): 40,043
Ad rate (online): $75 CPM for home page, $55 CPM for run of site
Comment: Harvard Business Review’s in-depth analysis of best business practices makes it a must-read for many top executives. In print and on the Web, the brand boasts advertisers such as SAS and GoToMeeting.com. |
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Inc./Inc.com
Phone: (212) 389-5300
URL: www.inc.com
Circulation: 700,000
Traffic: 746,391 unique monthly visitors
Ad revenue (print): $86 million*
Ad revenue (online): N/A
Ad rate (print): $74,200
Ad rate (online): $100 CPM
Comment: Inc. remains the standard in delivering news and information for small-business owners. It has extended that brand online, and advertisers looking to reach small businesses have followed. |
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Investors Business Daily/Investors.com
Phone: (212) 626-7686
URL: www.investors.com
Circulation: 209,068***
Traffic: 1.1 million unique monthly visitors++
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $32,903 for 1 page 4C (Mon. edition)
Ad rate (online): $10 to $75 CPM
Comment: The newspaper revamped its Web site to offer more tools for its high-net-worth clientele that b-to-b advertisers are continually trying to reach. |
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Wall Street Journal/WSJ.com
Phone: (212) 597-5868
URL: www.wsj.com
Circulation: 2,069,463***
Traffic: 23.3 million unique monthly visitors++
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $277,646 for 1 page 4/C (U.S. edition)
Ad rate (online): N/A
Comment: In an era when newspapers are losing circulation, the Journal continues to gain readers both online and in print. Readers crave the Journal’s take on business news in these uncertain times, a fact not lost on b-to-b marketers. |
