In making the selections for the Media Power 50, BtoB editors and reporters employed both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b2b advertising venues.
 |
Computerworld/Computerworld.com Phone: (508) 879-0700 URL: www.computerworld.com Circulation: 165,050** Traffic: 2.8 unique monthly visitors++ Ad revenue (print): $19.3 million**** Ad revenue (online): N/A Ad rate (print): $38,250 1 page 4/C Ad rate (online): $193 CPM for standard banner Comment: Computerworld and its companion Web site, computerworld.com, have long been leading brands in the IT space. Along with parent company IDG’s aggressive foray into online lead generation, this brand continues to attract top b2b tech advertisers. |
 |
CRN/ChannelWeb Phone: (516) 562-5000 URL: www.crn.com Circulation: 115,000 Traffic: 1.1 million unique monthly visitors++ Ad revenue (print): $22.4 million**** Ad revenue (online): N/A Ad rate (print): $27,500 for 1 page 4/C Ad rate (online): $20 to $200 CPM Comment: ChannelWeb is the unrivalled leader in covering the channel. By drawing VARs, the site also attracts critical tech advertisers, such as IBM, looking to reach them. |
 |
EDN/EDN.com Phone: (781) 734-8000 URL: www.edn.com Circulation: 125,000 Traffic: N/A Ad revenue (print): $23 million**** Ad revenue (online): N/A Ad rate (print): $19,209 1 page 4/C Ad rate (online): $255 average CPM Comment: Reed Business information’s EDN covers the electronic engineering industry in print and online. Advertisers such as Microsoft and ON Semiconductor are aligning themselves with the brand. |
 |
EETimes/EETimes.com Phone: (508) 416-1161 URL: www.eetimes.com Circulation: 141,000 (print and digital) Traffic: 550,000 unique monthly viewers++ Ad revenue (print): $40.5 million**** Ad revenue (online): N/A Ad rate (print): $11,950 1 page 4/C Ad rate (online): $40 to $130 CPM Comment: A leader in covering the latest advances in electronic engineering, EE Times has kept up with the latest advances in publishing to keep engineers craving its content, in print and online, around the globe. |
 |
EWEEK/eWEEK.com Phone: (212) 503-5900 URL: www.eweek.com Circulation: 400,100** Traffic: 1.4 million unique monthly viewers; 5.7 million monthly page views++ Ad revenue (print): $53.3 million**** Ad revenue (online): N/A Ad rate (print): $76,668 1 page 4/C Ad rate (online): $17 to $210 CPM Comment: One of eWEEK’s key differentiators is that it uses real world labs to test enterprise IT products, which makes the publication and its Web site essential for the industry and its b2b marketers. |
 |
Federal Computer Week/FCW.com Phone: (703) 876-5100 URL: www.fcw.com Circulation: 90,091** Traffic: 146,000 unique monthly viewers+++ Ad revenue (print): $21.5 million**** Ad revenue (online): N/A Ad rate (print): N/A Ad rate (online): N/A Comment: The global economic crisis has made the federal government more important than ever, and it is only going to become more computerized, making FCW an even more important channel for reaching federal IT buyers. |
 |
InformationWeek/Informationweek.com Phone: (516) 562-5000 URL: www.informationweek.com Circulation: 440,000** Traffic: 2.5 million unique monthly viewers++ Ad revenue (print): $62.3 million**** Ad revenue (online): N/A Ad rate (print): $57,690 for 1 page 4C Ad rate (online): $55 to $165 CPM Comment: A premiere brand in the IT space—in print, online and in person—InformationWeek consistently counts top tech advertisers, such as IBM and Microsoft, on its roster of marketing partners. |
 |
Network World/Networkworld.com Phone: (508) 766-5301 URL: www.networkworld.com Circulation: 170,075 Traffic: 1.6 million unique monthly visitors^^^ Ad revenue (print): $46.1 million**** Ad revenue (online): N/A Ad rate (print): $53,785 for 1 page 4/C Ad rate (online): $192 to $435 CPM Comment: This IDG publication offers all the news and information that’s fit to print (and put online) about networks. Tech giants such as CA and Microsoft are staple advertisers with the brand. |
 |
TechTarget Phone: (888) 274-4111 URL: www.techtarget.com Traffic: 15 million unique monthly visitors++ Ad revenue: $100 million Ad rate: $100 to $400 CPM Comment: Prophetically, TechTarget saw a decade ago when it was founded that the Web was an ideal forum for lead generation. The company remains a leader in this area, which has only grown more important in the global recession. |
TOP
|
||||
CATEGORIES |
||||