- Re-evaluate the opportunity cost for campaigns that take a lot of effort.
- Allow media teams to spend more time focusing on what they do best: campaign optimization.
- Reduce operating costs by leveraging an on-demand partner that can handle the heavy lifting so you can focus on your core competencies.
- Revisit partnerships and vendor relationships, and sever unprofitable ones; make sure your service providers are delivering the strategic services for your investment.
- Traditional metrics (impressions, CTR, video views, etc.) are achievable for such emerging formats as social media; ensure that you have a clear measurement method in place before making these formats a part of your marketing program.
Source: Operative Inc.
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