Top Agencies - Overview
Story posted: April 6, 2009 - 9:46 am EDT
BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b2b advertising agencies, click here.
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WINNER: Ogilvy North America
Location: New York URL: www.ogilvy.com
Key executives: John Seifert, chairman; Carla Hendra, CEO Employees:
N/A 2008 revenue: N/A 2008 b2b revenue: N/A
Key clients: Cisco Systems, DuPont, IBM Corp., SAP, Thomson Reuters
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RUNNER-UP:
DDB
Location: Chicago
URL: www.ddb.com
Key executives: Rick Carpenter, president-CEO; Dick Rogers, president North America
Employees: N/A
2008 revenue: N/A
2008 b2b revenue: N/A
Key clients: AT&T, Emerson, Legg-Mason, Microsoft Corp., United Technologies
Corp.
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HONORABLE
MENTION: BBDO New York
Location: New York
URL: www.bbdo.com
Key executive: John Osborn, president-CEO
Employees: N/A
2008 revenue: N/A
2008 b2b revenue: N/A
Key clients: Bank of America, FedEx, GE, Monster Worldwide, Motorola
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| MIDSIZE
AGENCIES |
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WINNER:
HSR Business to Business
Location: Cincinnati
URL: www.hsr.com
Key executive: Rick Segal, CEO
2008 revenue: $26.2 million
2008 b2b revenue: $26.2 million
Employees: 150
Key clients: First Data Corp., Hobart Corp., John Deere & Co., Pitney
Bowes, USG Corp.
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RUNNER-UP:
Eric Mower & Associates
Location: Syracuse, N.Y.
URL: www.mower.com
Key executive: John Favalo, managing partner-group B2B
Employees: 250
2008 revenue: $33.3 million
2008 b2b revenue: $17.9 million
Key clients: Eastman Kodak Co., FedEx, Fisher-Price/Mattel, Motorola
Corp., Nucor Steel
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HONORABLE
MENTION: Doremus
Location: New York
URL: www.doremus.com
Key executive: Carl Anderson, CEO
Employees: N/A
2008 revenue: N/A
2008 b2b revenue: N/A
Key clients: Brocade Communications, Cigna, Intel Corp., Knight Capital
Group, Russell Investment Group
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| SMALL
AGENCIES |
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WINNER:
Stein Rogan + Partners
Location: New York
URL: www.steinrogan.com
Key executive: Tom Stein, president-CEO
Employees: 40
2008 revenue: $10.9 million
2008 b2b revenue: $9.8 million
Key clients: Citrix Online, IPC Systems, McGraw-Hill, Syniverse Technologies,
TransitCenter/TransitChek
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RUNNER-UP:
Koroberi
Location: Chapel Hill, N.C.
URL: www.koroberi.com
Key executive: Kathryn Olive, president
Employees: 30
2008 revenue: $5 million
2008 b2b revenue: $5 million
Key clients: Alimak Hek, FKI Logistex, Hickory Hardware, Hyster Americas,
Paradigm Geophysical
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HONORABLE
MENTION: Sullivan
Location: New York
URL: www.sullivannyc.com
Key executive: Barbara Sullivan, managing director
Employees: 42
2008 revenue: $9.2 million
2008 b2b revenue: $8.8 million
Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity
Investments, MetLife
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| INTERACTIVE
AGENCIES |
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WINNER:
Traction
Location: San Francisco
URL: www.tractionco.com
Key executive: Adam Kleinberg, CEO
Employees: 30
2008 revenue: $4 million
2008 b2b revenue: $2.5 million
Key clients: Adobe Systems, Bank of America, Egencia, SAP
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RUNNER-UP:
Digitas
Location: Boston
URL: www.digitas.com
Key executive: Laura Lang, president
Employees: 3,000
2008 revenue: N/A
2008 b2b revenue: N/A
Key clients: Delta Air Lines, Ericsson, IBM Corp., Samsung, Shell
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HONORABLE
MENTION: BusinessOnLine
Location: San Diego
URL: www.businessol.com
Key executives: Thad Kahlow, CEO
Employees: 40
2008 revenue: $4.3 million
2008 b2b revenue: $2.6 million
Key clients: AutoDesk, Beacon Roofing, Caterpillar, Sybase, ViaSat
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