Top Agencies - Overview


Story posted: April 6, 2009 - 9:46 am EDT

BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b2b advertising agencies, click here.

LARGE AGENCIES
 
WINNER: Ogilvy North America

Location: New York

URL: www.ogilvy.com

Key executives: John Seifert, chairman; Carla Hendra, CEO

Employees: N/A

2008 revenue: N/A

2008 b2b revenue: N/A

Key clients: Cisco Systems, DuPont, IBM Corp., SAP, Thomson Reuters

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RUNNER-UP: DDB

Location: Chicago

URL: www.ddb.com

Key executives: Rick Carpenter, president-CEO; Dick Rogers, president North America

Employees: N/A

2008 revenue: N/A

2008 b2b revenue: N/A

Key clients: AT&T, Emerson, Legg-Mason, Microsoft Corp., United Technologies Corp.

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HONORABLE MENTION: BBDO New York

Location: New York

URL: www.bbdo.com

Key executive: John Osborn, president-CEO

Employees: N/A

2008 revenue: N/A

2008 b2b revenue: N/A

Key clients: Bank of America, FedEx, GE, Monster Worldwide, Motorola

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MIDSIZE AGENCIES
 
WINNER: HSR Business to Business

Location: Cincinnati

URL: www.hsr.com

Key executive: Rick Segal, CEO

2008 revenue: $26.2 million

2008 b2b revenue: $26.2 million

Employees: 150

Key clients: First Data Corp., Hobart Corp., John Deere & Co., Pitney Bowes, USG Corp.

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RUNNER-UP: Eric Mower & Associates

Location: Syracuse, N.Y.

URL: www.mower.com

Key executive: John Favalo, managing partner-group B2B

Employees: 250

2008 revenue: $33.3 million

2008 b2b revenue: $17.9 million

Key clients: Eastman Kodak Co., FedEx, Fisher-Price/Mattel, Motorola Corp., Nucor Steel

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HONORABLE MENTION: Doremus

Location: New York

URL: www.doremus.com

Key executive: Carl Anderson, CEO

Employees: N/A

2008 revenue: N/A

2008 b2b revenue: N/A

Key clients: Brocade Communications, Cigna, Intel Corp., Knight Capital Group, Russell Investment Group

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SMALL AGENCIES
 
WINNER: Stein Rogan + Partners

Location: New York

URL: www.steinrogan.com

Key executive: Tom Stein, president-CEO

Employees: 40

2008 revenue: $10.9 million

2008 b2b revenue: $9.8 million

Key clients: Citrix Online, IPC Systems, McGraw-Hill, Syniverse Technologies, TransitCenter/TransitChek

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RUNNER-UP: Koroberi

Location: Chapel Hill, N.C.

URL: www.koroberi.com

Key executive: Kathryn Olive, president

Employees: 30

2008 revenue: $5 million

2008 b2b revenue: $5 million

Key clients: Alimak Hek, FKI Logistex, Hickory Hardware, Hyster Americas, Paradigm Geophysical

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HONORABLE MENTION: Sullivan

Location: New York

URL: www.sullivannyc.com

Key executive: Barbara Sullivan, managing director

Employees: 42

2008 revenue: $9.2 million

2008 b2b revenue: $8.8 million

Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity Investments, MetLife

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INTERACTIVE AGENCIES
 
WINNER: Traction

Location: San Francisco

URL: www.tractionco.com

Key executive: Adam Kleinberg, CEO

Employees: 30

2008 revenue: $4 million

2008 b2b revenue: $2.5 million

Key clients: Adobe Systems, Bank of America, Egencia, SAP

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RUNNER-UP: Digitas

Location: Boston

URL: www.digitas.com

Key executive: Laura Lang, president

Employees: 3,000

2008 revenue: N/A

2008 b2b revenue: N/A

Key clients: Delta Air Lines, Ericsson, IBM Corp., Samsung, Shell

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HONORABLE MENTION: BusinessOnLine

Location: San Diego

URL: www.businessol.com

Key executives: Thad Kahlow, CEO

Employees: 40

2008 revenue: $4.3 million

2008 b2b revenue: $2.6 million

Key clients: AutoDesk, Beacon Roofing, Caterpillar, Sybase, ViaSat

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