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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
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Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Top Agencies - Overview

Story posted: April 6, 2009 - 9:46 am EDT

BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b-to-b advertising agencies, click here.




LARGE AGENCIES
 
WINNER: Ogilvy North America

Location:
New York
URL: www.ogilvy.com
Key executives: John Seifert, chairman; Carla Hendra, CEO
Employees: N/A
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: Cisco Systems, DuPont, IBM Corp., SAP, Thomson Reuters

READ MORE
RUNNER-UP: DDB

Location:
Chicago
URL: www.ddb.com
Key executives: Rick Carpenter, president-CEO; Dick Rogers, president North America
Employees: N/A
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: AT&T, Emerson, Legg-Mason, Microsoft Corp., United Technologies Corp.

READ MORE
HONORABLE MENTION: BBDO New York

Location:
New York
URL: www.bbdo.com
Key executive: John Osborn, president-CEO
Employees: N/A
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: Bank of America, FedEx, GE, Monster Worldwide, Motorola

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MIDSIZE AGENCIES
 
WINNER: HSR Business to Business

Location:
Cincinnati
URL: www.hsr.com
Key executive: Rick Segal, CEO
2008 revenue: $26.2 million
2008 b-to-b revenue: $26.2 million
Employees: 150
Key clients: First Data Corp., Hobart Corp., John Deere & Co., Pitney Bowes, USG Corp.

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RUNNER-UP: Eric Mower & Associates

Location:
Syracuse, N.Y.
URL: www.mower.com
Key executive: John Favalo, managing partner-group B2B
Employees: 250
2008 revenue: $33.3 million
2008 b-to-b revenue: $17.9 million
Key clients: Eastman Kodak Co., FedEx, Fisher-Price/Mattel, Motorola Corp., Nucor Steel

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HONORABLE MENTION: Doremus

Location:
New York
URL: www.doremus.com
Key executive: Carl Anderson, CEO
Employees: N/A
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: Brocade Communications, Cigna, Intel Corp., Knight Capital Group, Russell Investment Group

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SMALL AGENCIES
 
WINNER: Stein Rogan + Partners

Location:
New York
URL: www.steinrogan.com
Key executive: Tom Stein, president-CEO
Employees: 40
2008 revenue: $10.9 million
2008 b-to-b revenue: $9.8 million
Key clients: Citrix Online, IPC Systems, McGraw-Hill, Syniverse Technologies, TransitCenter/TransitChek

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RUNNER-UP: Koroberi

Location:
Chapel Hill, N.C.
URL: www.koroberi.com
Key executive: Kathryn Olive, president
Employees: 30
2008 revenue: $5 million
2008 b-to-b revenue: $5 million
Key clients: Alimak Hek, FKI Logistex, Hickory Hardware, Hyster Americas, Paradigm Geophysical

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HONORABLE MENTION: Sullivan

Location:
New York
URL: www.sullivannyc.com
Key executive: Barbara Sullivan, managing director
Employees: 42
2008 revenue: $9.2 million
2008 b-to-b revenue: $8.8 million
Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity Investments, MetLife

READ MORE
   
INTERACTIVE AGENCIES
 
WINNER: Traction

Location:
San Francisco
URL: www.tractionco.com
Key executive: Adam Kleinberg, CEO
Employees: 30
2008 revenue: $4 million
2008 b-to-b revenue: $2.5 million
Key clients: Adobe Systems, Bank of America, Egencia, SAP

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RUNNER-UP: Digitas

Location:
Boston
URL: www.digitas.com
Key executive: Laura Lang, president
Employees: 3,000
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: Delta Air Lines, Ericsson, IBM Corp., Samsung, Shell

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HONORABLE MENTION: BusinessOnLine

Location:
San Diego
URL: www.businessol.com
Key executives: Thad Kahlow, CEO
Employees: 40
2008 revenue: $4.3 million
2008 b-to-b revenue: $2.6 million
Key clients: AutoDesk, Beacon Roofing, Caterpillar, Sybase, ViaSat

READ MORE


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