BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b2b advertising agencies, click here.
| LARGE AGENCIES | |
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WINNER: Ogilvy North America Location: New York URL: www.ogilvy.com Key executives: John Seifert, chairman; Carla Hendra, CEO Employees: N/A 2008 revenue: N/A 2008 b2b revenue: N/A Key clients: Cisco Systems, DuPont, IBM Corp., SAP, Thomson Reuters |
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RUNNER-UP:
DDB Location: ChicagoURL: www.ddb.com Key executives: Rick Carpenter, president-CEO; Dick Rogers, president North America Employees: N/A 2008 revenue: N/A 2008 b2b revenue: N/A Key clients: AT&T, Emerson, Legg-Mason, Microsoft Corp., United Technologies Corp. |
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HONORABLE
MENTION: BBDO New York Location: New YorkURL: www.bbdo.com Key executive: John Osborn, president-CEO Employees: N/A 2008 revenue: N/A 2008 b2b revenue: N/A Key clients: Bank of America, FedEx, GE, Monster Worldwide, Motorola |
| MIDSIZE AGENCIES | |
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WINNER:
HSR Business to Business Location: CincinnatiURL: www.hsr.com Key executive: Rick Segal, CEO 2008 revenue: $26.2 million 2008 b2b revenue: $26.2 million Employees: 150 Key clients: First Data Corp., Hobart Corp., John Deere & Co., Pitney Bowes, USG Corp. |
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RUNNER-UP:
Eric Mower & Associates Location: Syracuse, N.Y.URL: www.mower.com Key executive: John Favalo, managing partner-group B2B Employees: 250 2008 revenue: $33.3 million 2008 b2b revenue: $17.9 million Key clients: Eastman Kodak Co., FedEx, Fisher-Price/Mattel, Motorola Corp., Nucor Steel |
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HONORABLE
MENTION: Doremus Location: New YorkURL: www.doremus.com Key executive: Carl Anderson, CEO Employees: N/A 2008 revenue: N/A 2008 b2b revenue: N/A Key clients: Brocade Communications, Cigna, Intel Corp., Knight Capital Group, Russell Investment Group |
| SMALL AGENCIES | |
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WINNER:
Stein Rogan + Partners Location: New YorkURL: www.steinrogan.com Key executive: Tom Stein, president-CEO Employees: 40 2008 revenue: $10.9 million 2008 b2b revenue: $9.8 million Key clients: Citrix Online, IPC Systems, McGraw-Hill, Syniverse Technologies, TransitCenter/TransitChek |
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RUNNER-UP:
Koroberi Location: Chapel Hill, N.C.URL: www.koroberi.com Key executive: Kathryn Olive, president Employees: 30 2008 revenue: $5 million 2008 b2b revenue: $5 million Key clients: Alimak Hek, FKI Logistex, Hickory Hardware, Hyster Americas, Paradigm Geophysical |
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HONORABLE
MENTION: Sullivan Location: New YorkURL: www.sullivannyc.com Key executive: Barbara Sullivan, managing director Employees: 42 2008 revenue: $9.2 million 2008 b2b revenue: $8.8 million Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity Investments, MetLife |
| INTERACTIVE AGENCIES | |
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WINNER:
Traction Location: San FranciscoURL: www.tractionco.com Key executive: Adam Kleinberg, CEO Employees: 30 2008 revenue: $4 million 2008 b2b revenue: $2.5 million Key clients: Adobe Systems, Bank of America, Egencia, SAP |
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RUNNER-UP:
Digitas Location: BostonURL: www.digitas.com Key executive: Laura Lang, president Employees: 3,000 2008 revenue: N/A 2008 b2b revenue: N/A Key clients: Delta Air Lines, Ericsson, IBM Corp., Samsung, Shell |
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HONORABLE
MENTION: BusinessOnLine Location: San DiegoURL: www.businessol.com Key executives: Thad Kahlow, CEO Employees: 40 2008 revenue: $4.3 million 2008 b2b revenue: $2.6 million Key clients: AutoDesk, Beacon Roofing, Caterpillar, Sybase, ViaSat |