Top Agencies: Sullivan
Honorable Mention - Small Agencies



Story posted: April 6, 2009 - 6:01 am EDT

Location: New York

URL: www.sullivannyc.com

Key executive: Barbara Sullivan, managing director

Employees: 42

2008 revenue: $9.2 million

2008 b2b revenue: $8.8 million

Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity Investments, MetLife

Major 2008 campaigns: Charles Schwab, "ATI Engagement," Web site, direct mail, collateral; Fidelity Investments, "2009 Testimonial Campaign," print, online; JPMorgan, "Reality Check," microsite, direct mail, email

Comments: Grew revenue by 5%; added new clients T. Rowe Price, Calvert Funds, Mass Mutual and Investors Group; expanded business with existing clients American Express, Charles Schwab and MetLife; launched two new industry verticals—health care and travel & luxury.

TOP B-to-B ADVERTISING AGENCIES
Large Agencies
 
Midsize Agencies
Winner - Ogilvy North America

Runner-up - DDB

Honorable Mention - BBDO

  Winner - HSR Business to Business

Runner-Up - Eric Mower & Associates

Honorable Mention - Doremus

Small Agencies
 
Interactive Agencies
Winner - Stein Rogan + Partners

Runner-up - Koroberi

Honorable Mention - Sullivan

  Winner - Traction

Runner-up - Digitas

Honorable Mention - BusinessOnLine

Not All Doom and Gloom:

What Recession? Top b2b agencies find opportunities to grow business, add services.

Top agencies benefit from shift online





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