Location: New York
URL: www.sullivannyc.com
Key executive: Barbara Sullivan, managing director
Employees: 42
2008 revenue: $9.2 million
2008 b2b revenue: $8.8 million
Key clients: Ameriprise, Charles Schwab, Evergreen Investments, Fidelity Investments, MetLife
Major 2008 campaigns: Charles Schwab, "ATI Engagement," Web site, direct mail, collateral; Fidelity Investments, "2009 Testimonial Campaign," print, online; JPMorgan, "Reality Check," microsite, direct mail, email
Comments: Grew revenue by 5%; added new clients T. Rowe Price, Calvert Funds, Mass Mutual and Investors Group; expanded business with existing clients American Express, Charles Schwab and MetLife; launched two new industry verticals—health care and travel & luxury.
TOP
B-to-B ADVERTISING AGENCIES |
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Large Agencies |
Midsize Agencies |
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| Winner
- Ogilvy
North America Runner-up - DDB Honorable Mention - BBDO |
Winner
- HSR
Business to Business Runner-Up - Eric Mower & Associates Honorable Mention - Doremus |
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Small Agencies |
Interactive Agencies |
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| Winner
- Stein
Rogan + Partners Runner-up - Koroberi Honorable Mention - Sullivan |
Winner
- Traction Runner-up - Digitas Honorable Mention - BusinessOnLine |
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What Recession? Top b2b agencies find opportunities to grow business, add services. |
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