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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Issue Alert - Other
 
Top Agencies - BBDO New York
Honorable Mention - Large Agencies


Story posted: April 6, 2009 - 6:01 am EDT





Location: New York
URL: www.bbdo.com
Key executive: John Osborn, president-CEO
Employees: N/A
2008 revenue: N/A
2008 b-to-b revenue: N/A
Key clients: Bank of America, FedEx, GE, Monster Worldwide, Motorola
Major 2008 campaigns: FedEx, "Relax, It's FedEx," TV, print, online, events (including FedEx Cup); GE, "ecomagination," TV, print, online, outdoor, events; Monster Worldwide, "Your Calling Is Calling," TV, radio, print, online
Comments: Expanded Monster business globally with new assignments in China and Europe; helped GE exceed its goal of generating more than $700 million in revenue from 2008 Summer Olympics in Beijing; won best campaign at AICP Show for Monster campaign and Gold Cannes for AT&T ad.



TOP B-to-B ADVERTISING AGENCIES
Large Agencies
 
Midsize Agencies
Winner - Ogilvy North America
Runner-up - DDB
Honorable Mention - BBDO
  Winner - HSR Business to Business
Runner-Up - Eric Mower & Associates
Honorable Mention - Doremus
Small Agencies
 
Interactive Agencies
Winner - Stein Rogan + Partners
Runner-up - Koroberi
Honorable Mention - Sullivan
  Winner - Traction
Runner-up - Digitas
Honorable Mention - BusinessOnLine

Not All Doom and Gloom:
What Recession? Top b-to-b agencies find opportunities to grow business, add services.

Top agencies benefit from shift online



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