New York—Jeff Hayzlett, VP-chief business development officer at Eastman Kodak Co., was named 2008 Marketer of the Year at BtoB’s Best Luncheon Tuesday.
Also at the awards luncheon, Young & Rubicam, New York, won “Best of Show” for an integrated marketing campaign (“We know what it takes to be a Tiger”) developed for Accenture.
The awards ceremony recognized the top marketers of the year and the best creative advertising of the year, as featured in BtoB’s Best issue last month.
Hayzlett was recognized for his contributions to b-to-b marketing at Kodak, where b-to-b has grown from approximately 30% of business four years ago to more than 60% today.
Y&R was recognized for outstanding work on the integrated campaign for management consulting, technology services and outsourcing company Accenture. The campaign features golf champion Tiger Woods in a series of TV, print, online and outdoor ads that emphasize Accenture’s commitment to excellence—and its promise to help clients achieve this level of “high performance.” BtoB’s Best Luncheon, which was held at the Edison Ballroom in New York, was attended by more than 150 senior b-to-b marketers, ad agency execs and publishers. —Kate Maddox
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| BtoB's Best Luncheon, held at the Edison Ballroom in New York on Nov. 11, was attended by more than 150 senior b-to-b marketers, ad agency execs and publishers. |
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| Young & Rubicam, New York, won "Best of Show" for an integrated
marketing campaign ("We know what it takes to be a Tiger") developed
for Accenture. (l to r) Britta Dahl, account managing director at
Y&R, <I> BtoB Publisher Bob Felsenthal, Ellisa Tomasetti,
VP-marketing at <I>Financial Times </i>. |
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| Jeff Hayzlett, VP-chief business development officer at Eastman Kodak
Co., was named BtoB's 2008 Top Marketer of the Year
atBtoB's Best Luncheon in New York. |
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| (l to r) (l to r) Scott Miller, VP-digital sales, BusinessWeek,
Jeff Hayzlett, VP-chief business development officer at Eastman Kodak
Co, BtoB Publisher Bob Felsenthal. |
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