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Paul Miller, TechInsights (United Business Media)

Story posted: November 6, 2008 - 6:01 am EDT





What:CEO
Where: TechInsights (United Business Media)
Why:Miller leads TechInsights, which serves the electronics industry with such brands as EETimes, TechOnline and TechInsights Events. Recently, he oversaw the launch of TechInsights Direct, a workflow tool that automates media buying, and the creation of a performance marketing unit designed to produce measurable ROI for tech marketers. "Our clients don't think in terms of banners, trade shows and print ads, nor can we," he said. "Demonstrable ROI is everything."

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