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2008 Media Power 50: Broadcast

May 5, 2008 - 6:01 am EDT
   
 
   
 
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  • "CLOSING BELL" (CNBC)

    Phone: (201) 735-3000

    URL: www.cnbc.com

    Audience: 400,000 daily

    Ad revenue: N/A

    Ad rate: N/A

    Comment: A staple for b2b advertisers targeting the at-work crowd. In the first quarter, "Closing Bell" attracted an average of 400,000 daily viewers, a 24% increase from a year earlier.

    "LOU DOBBS TONIGHT" (CNN)

    Phone: (212) 275-7800

    URL: http://loudobbs.tv.cnn.com

    Audience: 1.1 million daily

    Ad revenue: N/A

    Ad rate: N/A

    Comment: Dobbs' outspoken views on immigration and outsourcing continue to attract a growing number of viewers. This year he's picked up 46% more viewers across the board. The program now runs at 7 p.m., so it no longer competes head-on with the networks' evening news broadcasts.

    "MEET THE PRESS" (NBC)

    Phone: (212) 664-4444

    URL: www.mtp.msnbc.com

    Audience: 4.3 million

    Ad revenue: N/A

    Ad rate: $75,000-$80,000 for a 30-second spot

    Comment: "Meet the Press," consistently rated the No. 1 Sunday morning public affairs program, was recently made available on Comcast Video on Demand in select markets, while NBC's News2Go now simulcasts the program to MediaFLO mobile phones.

    "FOX NEWS SUNDAY" (FOX NEWS CHANNEL)

    Phone: (202) 824-6300

    URL: www.foxnews.com/fns/

    Audience1.5 million

    Ad revenue: N/A

    Ad rate: N/A

    Comment: The talk show, which recently celebrated its 12th anniversary, is now available for download in podcast form. Host Chris Wallace brings an aggressive style to the proceedings that is in keeping with the Fox brand.

    "FACE THE NATION" (CBS)

    Phone: (202) 457-4481

    URL: www.cbsnews.com

    Audience: 2.7 million

    Ad revenue: N/A

    Ad rate: N/A

    Comment: One of the longest-running shows on television, "Face the Nation" attracts top b2b advertisers such as Verizon and Xerox. The show, hosted by CBS News veteran Bob Schieffer, is now available in an online video format as well as podcasts.

    "THIS WEEK" (ABC)

    Phone: (202) 222-7100

    URL: abcnews.go.com/thisweek

    Audience: 2.8 million

    Ad revenue: N/A

    Ad rate: N/A

    Comment: "This Week With George Stephanopoulos" recently began broadcasting from a new HD studio overlooking the U.S. Capitol. In the key 25-54 demographic, "This Week" grew 12% compared with 2007.

    PGA TOUR

    Phone: (561) 624-8400

    URL: www.pga.com

    Audience: 8.5 million viewers for major events

    Ad revenue: N/A

    Ad rate: N/A

    Comment: With a season that runs throughout the year, the PGA Tour attracts the cream of b2b advertising. Accenture, AT&T, CA and EDS are a few of the business advertisers that have signed up as title sponsors of PGA Tour events, which are popular with the coveted 25-to-54-year-old demographic.

    Media Power 50: Top 10
    Wall Street Journal Google Forbes NYT CNN Money
    Closing Bell Information Week TechTarget BusinessWeek PGA Tour
    Media Power 50: Overview
    Newspapers General Biz IT Magazines Trade Magazines Internet
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