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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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2008 Media Power 50: Newspapers

May 5, 2008 - 6:01 am EDT
   
 
   
 
OTHER STORIES ON BtoB
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  • FINANCIAL TIMES

    Phone: (212) 641-6550

    URL: www.ft.com

    Circulation: 152,240 (U.S.)

    Ad revenue: N/A

    Ad rate: $50,300 for 1 page 4/C (U.S.)

    Comment: The salmon-colored daily recently expanded its relationship with Reuters, adding video to the photo, world news, business news and data offerings that Reuters currently supplies to FT.com.

    INVESTOR'S BUSINESS DAILY

    Phone: (212) 626-7686

    URL: www.investors.com

    Circulation: 236,435***

    Ad revenue: $24.8 million

    Ad rate: $32,903 for 1 page 4/C (Monday)

    Comment:Investor's Business Daily's Web site, Investors.com, has in the last year introduced major upgrades to its Market section, which is now called Making Money; section features include Relevant Facts and Rules & Skills.

    THE NEW YORK TIMES

    Phone: (212) 556-5258

    URL: www.nytimes.com

    Circulation: 1.1 million weekdays; 1.5 million Sunday***

    Ad revenue: N/A

    Ad rate: $214,732 for 1 page 4/C

    Comment: The New York Times Co.'soverall Internet revenue rose 20.2% last year to $330 million. NYTimes.com recently developed a content partnership with CNBC and also expanded its technology section to include other news source, such as IDG brands Computerworld, CIO and InfoWorld.com.

    USA TODAY

    Phone: (703) 854-6365

    URL: www.usatoday.com

    Circulation: 2.3 million

    Ad revenue: N/A

    Ad rate: $178,700 for 1 page 4/C (Mon.-Thurs.); $217,900 for 1 page 4/C (Friday)

    Comment: The national daily has cornered the market for b2b advertisers that want to reach time-pressed business travelers looking for a compendium of the day's news. It recently launched Open Air, a glossy lifestyle magazine, which is running four times this year.

    THE WALL STREET JOURNAL

    Phone: (212) 597-6014

    URL: www.wsj.com

    Circulation: 2 million***

    Ad revenue: N/A

    Ad rate: $264,426 for 1 page 4/C (national edition)

    Comment: News Corp. Chairman-CEO Rupert Murdoch continues to reinvent the Journal five months after taking charge of parent company Dow Jones & Co. The front section is now exclusively devoted to national and international news. “Weekend Journal,” which runs on Fridays, added a sports page in March.

    Media Power 50: Top 10
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    Closing Bell Information Week TechTarget BusinessWeek PGA Tour
    Media Power 50: Overview
    Newspapers General Biz IT Magazines Trade Magazines Internet
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