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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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2008 Media Power 50: IT Magazines

May 5, 2008 - 6:01 am EDT
   
 
   
 
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  • CIO

    Phone: (508) 872-0080

    URL: www.cio.com

    Circulation: 140,000

    Ad revenue: N/A

    Ad rate: $32,600 for 1 page 4/C

    Comment: CIO, which celebrated its 20th anniversary in September, introduced several new events last year, including the Business Continuity Forum and executive roundtables. CIO.com was relaunched in April 2007, featuring a new user-generated content section.

    COMPUTERWORLD

    Phone: (508) 820-8279

    URL: www.computerworld.com

    Circulation: 1 million

    Ad revenue: N/A

    Ad rate: $38,250 for 1 page 4/C

    Comment: Computerworld, which had been a tabloid since its 1967 debut, shifted to a magazine format in July. Last year it created a single editorial team with an “online first” system.

    CRN

    Phone: (516) 562-5000

    URL: www.channelweb.com

    Circulation: 115,000**

    Ad revenue: N/A

    Ad rate: $27,500 for 1 page 4/C

    Comment: CRN, part of the Everything Channel of United Business Media-U.S., recently expanded its offerings of print and online sponsorships and added an online lead-generation tool. CRN.com has also been adding work-flow tools.

    EE TIMES

    Phone: (516) 562-5681

    URL: eetimes.com

    Circulation: 130,000

    Ad revenue: N/A

    Ad rate: $22,790 for 1 page 4/C

    Comment: The weekly magazine is the centerpiece of the TechInsights unit of United Business Media-U.S. It has a large international presence, including EE Times Europe, EE Times Japan and EE Times India.

    eWEEK

    Phone: (212) 503-5300

    URL: www.eweek.com

    Circulation: 410,100**

    Ad revenue: $62.7 million+++

    Ad rate: $74,435 for 1 page 4/C

    Comment: eWeek is a key brand of Ziff Davis Enterprises, which was acquired last July by Insight Ventures Partners from Ziff Davis Media. Recent online extensions include TheChannelInsider.com, a specialized site targeting systems integrators, technology resellers and distributors, independent software developers and IT consultants.

    FEDERAL COMPUTER WEEK

    Phone: (703) 876-5100

    URL: www.FCW.com

    Circulation: 105,213**

    Ad revenue: $28.9 million

    Ad rate: $26,456 for 1 page 4/C

    Comment: One of the top magazines covering the government IT market. FCW collaborates several times a year with sibling brands GCN and Washington Technology on special “360” reports; each brand covers a key market issue from a different perspective and addresses its implications across the market.

    INFORMATION WEEK

    Phone: (415) 947-6000

    URL: www.informationweek.com

    Circulation: 440,000

    Ad revenue: N/A

    Ad rate: $56,000 for 1 page 4/C

    Comment: The magazine is the flagship of TechWeb, a new division formed as a result of the breakup of CMP. Last year InformationWeek launched three monthly demographic editions, For IT, By IT; For CIOs, By CIOs; and Strategic Security.

    NETWORK WORLD

    Phone: (800) 622-1108

    URL: www.networkworld.com

    Circulation: 170,075

    Ad revenue: N/A

    Ad rate: $53,785 for 1 page 4/C

    Comment: Like its sibling publication Computerworld, Network World last July shifted to a newsmagazine format. At the same time the magazine started to include barcodes in print as a gateway to the Web.

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