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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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2008 Media Power 50: IT Magazines
Story posted: May 5, 2008 - 6:01 am EDT
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CIO
Phone: (508) 872-0080
URL: www.cio.com
Circulation: 140,000
Ad revenue: N/A
Ad rate: $32,600 for 1 page 4/C
Comment: CIO, which celebrated its 20th anniversary in September, introduced several new events last year, including the Business Continuity Forum and executive roundtables. CIO.com was relaunched in April 2007, featuring a new user-generated content section.
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COMPUTERWORLD
Phone: (508) 820-8279
URL: www.computerworld.com
Circulation: 1 million
Ad revenue: N/A
Ad rate: $38,250 for 1 page 4/C
Comment: Computerworld, which had been a tabloid since its 1967 debut, shifted to a magazine format in July. Last year it created a single editorial team with an “online first” system.
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CRN
Phone: (516) 562-5000
URL: www.channelweb.com
Circulation: 115,000**
Ad revenue: N/A
Ad rate: $27,500 for 1 page 4/C
Comment: CRN, part of the Everything Channel of United Business Media-U.S., recently expanded its offerings of print and online sponsorships and added an online lead-generation tool. CRN.com has also been adding work-flow tools.
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EE TIMES
Phone: (516) 562-5681
URL: eetimes.com
Circulation: 130,000
Ad revenue: N/A
Ad rate: $22,790 for 1 page 4/C
Comment: The weekly magazine is the centerpiece of the TechInsights unit of United Business Media-U.S. It has a large international presence, including EE Times Europe, EE Times Japan and EE Times India.
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eWEEK
Phone: (212) 503-5300
URL: www.eweek.com
Circulation: 410,100**
Ad revenue: $62.7 million+++
Ad rate: $74,435 for 1 page 4/C
Comment: eWeek is a key brand of Ziff Davis Enterprises, which was acquired last July by Insight Ventures Partners from Ziff Davis Media. Recent online extensions include TheChannelInsider.com, a specialized site targeting systems integrators, technology resellers and distributors, independent software developers and IT consultants.
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FEDERAL COMPUTER WEEK
Phone: (703) 876-5100
URL: www.FCW.com
Circulation: 105,213**
Ad revenue: $28.9 million
Ad rate: $26,456 for 1 page 4/C
Comment: One of the top magazines covering the government IT market. FCW collaborates several times a year with sibling brands GCN and Washington Technology on special “360” reports; each brand covers a key market issue from a different perspective and addresses its implications across the market.
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INFORMATION WEEK
Phone: (415) 947-6000
URL: www.informationweek.com
Circulation: 440,000
Ad revenue: N/A
Ad rate: $56,000 for 1 page 4/C
Comment: The magazine is the flagship of TechWeb, a new division formed as a result of the breakup of CMP. Last year InformationWeek launched three monthly demographic editions, For IT, By IT; For CIOs, By CIOs; and Strategic Security.
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NETWORK WORLD
Phone: (800) 622-1108
URL: www.networkworld.com
Circulation: 170,075
Ad revenue: N/A
Ad rate: $53,785 for 1 page 4/C
Comment: Like its sibling publication Computerworld, Network World last July shifted to a newsmagazine format. At the same time the magazine started to include barcodes in print as a gateway to the Web.
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