Phone: (212) 597-5945
Ad revenue: N/A
Ad rate: $44,493 for 1 page 4/C
Comment:Dow Jones & Co.'s Barron's is the go-to weekend business publication for business owners and senior managers. Last summer Barron's Online introduced a redesign featuring a Video Center module and in April rolled out “Barron's Daily Stock Alert,” a premium e-newsletter.
Phone: (212) 512-2000
Ad revenue: $270.1 million*
Ad rate: $108,400 for 1 page 4/C
Comment: The McGraw-Hill Cos. flagship has been struggling adwise but remains a top marketing vehicle for b-to-advertisers. Its total print audience is at an all-time high of 4.9 million. In October the magazine unveiled a strikingly different redesign.
Phone: (212) 541-0512
Ad revenue: $27.0 million
Ad rate: $87,522 for 1 page 4/C
Comment: The publication, part of the Economist Group, introduced several new online departments last year, including the Careers Center and the Business Intelligence Center. The Careers Center features resources and tools for job seekers and employers.
Phone: (212) 286-5856
Ad revenue: $28.1 million*
Ad rate: $48,100 for 1 page 4/C
Comment: The monthly publication, which debuted in April 2007, plans to grow its rate base to 650,000 in the next five years, with circulation boosts of 25,000 to 50,000 at a clip. The magazine's Web site (www.portfolio.com) has attracted top-tier b2b marketers such as Accenture, FedEx, IBM, Microsoft and Xerox.
Phone: (212) 541-0500
Ad revenue: $104.8 million*
Ad rate: $58,500 for 1 page 4/C
Comment: The U.K.-based weekly has been on a tear in the U.S., with circulation up 13% last year compared with 2006. Ad pages grew 8.5%, while ad revenue rose 24%. New ad accounts included American Express, New York Stock Exchange and GE Real Estate.
Phone: (212) 389-5300
Ad revenue: $35.4 million
Ad rate: $73,310 for 1 page 4/C
Comment: The monthly magazine seemed to turn the corner last year, with media buyers no longer associating it with the dot-com boom and bust. Ad pages were up 20% compared with 2006, while ad revenue grew 26%. The brand recently expanded with the addition of FastCompany.TV.
Phone: (212) 620-2200
Ad revenue: $369.3 million*
Ad rate: $107,500 for 1 page 4/C
Comment: In October Forbes launched ForbesLife Executive Woman, a lifestyle publication for female executives. In addition to branching out in print, Forbes has also extended its conference division to include custom and themed events.
Phone: (212) 522-1212
Ad revenue: $269.4 million*
Ad rate: $115,100 for 1 page 4/C
Comment: Fortune unveiled a major redesign in December with the aim of getting the biweekly back on track amid fierce competition for b2b ad dollars. That move was preceded by the return of a dedicated publisher for the magazine as part of a reorganization of Time Inc.'s business titles.
Phone: (212) 389-5300
Ad revenue: $82.2 million*
Ad rate: $104,765 for 1 page 4/C
Comment: The monthly magazine raised its circulation rate base in January to 700,000 from 665,000, a 5% increase. It is also bucking the downward trend in print advertising, with ad pages up 6.4% last year compared with 2006.
|Media Power 50: Top 10|
|Wall Street Journal||Forbes||NYT||CNN Money|
|Closing Bell||Information Week||TechTarget||BusinessWeek||PGA Tour|
|Media Power 50: Overview|
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