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2008 Media Power 50: Internet

May 5, 2008 - 6:01 am EDT
   
 
   
 
OTHER STORIES ON BtoB
  • Building and maintaining loyalty in a customer-driven World
  • How to market to startups (hint: It's not a one-night stand)
  • Five ways to combine #socialmedia and #contentmarketing
  • Lessons learned from print
  • Stop to smell the roses
  • Video blog: The science behind going viral
  • The decline of newsrooms and the rise of branded publishing
  • Shifting from product-centric to customer-centric
  • Social marketing begins with good social listening
  • Different companies, same challenges
  • ALLBUSINESS.COM

    Phone: (415) 694-5000

    URL: www.allbusiness.com

    Traffic: 4.2 million unique monthly viewers++++

    Ad revenue: N/A

    Ad rate: N/A

    Comment: The online business resource, which was acquired in December by D&B for about $55 million, has more than 2 million pieces of business information, including articles, videos, blogs and forms.

    BUSINESS.COM

    Phone: (888) 441-4466

    URL: www.business.com

    Traffic: 7 million unique monthly visitors

    Ad revenue: N/A

    Ad rate: Minimum bid of 40 cents per click

    Comment: The online business search engine, acquired last summer by R.H. Donnelley Corp. for $345 million, introduced several new features in March, including buying guides integrated into directory pages and the ability for users to narrow searches by specific business requirements.

    CNET NETWORKS

    Phone: (646) 472-3923

    URL: www.cnetnetworks.com

    Traffic: 9.9 million unique monthly visitors (business-focused)

    Ad revenue: $405.9 million

    Ad rate: $10 to $180 CPM

    Comment: BNET, the b2b unit of CNET, recently introduced BNET Industries, featuring news and analysis on 11 industries, including advertising, automotive, energy, health care, technology and travel. In April CNET Networks and Yahoo announced a three-year strategic partnership that includes content, advertising and search marketing components.

    CNNMONEY.COM

    Phone: (212) 275-7800

    URL: www.cnnmoney.com

    Traffic: 10.4 million unique monthly visitors+

    Ad revenue: N/A

    Ad rate: N/A

    Comment: The Web site, part of the Fortune|Money Group, had a major revamp in January, including the addition of a new video player. Daily segments include business updates, stock analysis and commentary from sibling publication Fortune.

    ENTREPRENEUR.COM

    Phone: (949) 261-2325

    URL: entrepreneur.com

    Traffic: 4.5 million unique monthly visitors++

    Ad revenue: $20 million

    Ad rate: $40 CPM

    Comment: One of the largest Web sites targeting small and midsize companies, Entrepreneur.com has introduced several new departments, including the Startup Ideas Database. Last fall it launched womenentrepreneur.com, which currently has more than 200,000 unique monthly visitors.

    FORBES.COM

    Phone: (212) 366-8900

    URL: www.forbes.com

    Traffic: 27 million unique monthly visitors++

    Ad revenue: N/A

    Ad rate: $106 CPM

    Comment: Forbes.com's new Business and Finance Blog Network features 500 blogs covering banking, trading, hedge funds and affluent investing. The Forbes Audience Network was launched in November after parent company Forbes Media acquired Clipmarks, a technology for clipping and sharing snippets of Web content, and purchased 51% of RealClearPolitics.com.

    GOOGLE

    Phone: (650) 253-0000

    URL: www.google.com

    Traffic: 136 million unique monthly visitors++

    Ad revenue: $16.5 billion

    Ad rate: N/A

    Comment: Google handles nearly 60% of core searches, according to the most recent monthly comScore qSearch analysis. For the second year in a row Google (with an estimated brand value of $86.1 billion), was picked as the top brand in market research firm Millward Brown's BrandZ Top 100 Most Powerful Brands ranking.

    INFOWORLD.COM

    Phone: (800) 227-8365

    URL: www.infoworld.com

    Traffic: 1.25 million unique monthly users

    Ad revenue: N/A

    Ad rate: $193 CPM

    Comment: InfoWorld.com is one of several IDG brands that in November started contributing content to the technology section of NYTimes.com. Along with corporate sibling Computerworld, it recently joined forces with the Society of Information Management to create a series of forums targeting CIOs and senior IT executives.

    MSN.COM

    Phone: (425) 706-3564

    URL: www.msn.com

    Traffic: 550 million monthly users worldwide (includes MSN.com, Windows Live services and Microsoft.com)

    Ad revenue: N/A

    Ad rate: N/A

    Comment: The Microsoft Internet portal features content from Fox Sports, MSNBC News and Slate Magazine, as well as news and information on financial markets. It rolled out a comprehensive redesign in November that provides more advertising opportunities.

    NYTIMES.COM

    Phone: (212) 556-5258

    URL: www.nytimes.com

    Traffic: 19 million unique monthly visitors

    Ad revenue: N/A

    Ad rate: $39 CPM

    Comment: Overall Internet revenue rose 20.2% last year to $330 million. (In addition to NYTimes.com, online revenue includes digital archives, About.com, Boston.com and Web sites of other New York Times Co. properties.) In February, NYTimes.com joined Gannett Co., Hearst Corp. and Tribune Co. to form quadrantONE, an online sales organization.

    TECHTARGET

    Phone: (888) 274-4111

    URL: www.techtarget.com

    Traffic: 15 million unique monthly visitors

    Ad revenue: $70 million

    Ad rate: $100-$400 CPM

    Comment: The IT media company, which has 50 technology-specific Web sites, had a busy year in 2007. It went public in May and in December acquired KnowledgeStorm for $58 million in a deal combining two of the biggest players in IT lead generation.

    THOMASNET

    Phone: (212) 629-1522

    URL: www.thomasnet.com

    Traffic: 40 million users in 2007

    Ad revenue: N/A

    Ad rate: N/A

    Comment: ThomasNet, a searchable online database of 67,000 industrial product and service categories, lists products and suppliers whether or not they participate in ThomasNet's programs.

    WSJ.COM

    Phone: (212) 597-6014

    URL: www.wsj.com

    Circulation: 1.1 million paid circulation

    Ad revenue: N/A

    Ad rate: $50 CPM

    Comment: WSJ.com has been making more content available for free, such as opinion pieces from the print edition of The Wall Street Journal. It has also expanded free content related to travel and sports.

    YAHOO

    Phone: (408) 349-3300

    URL: www.yahoo.com

    Traffic: 600 million unique monthly visitors++

    Ad revenue: $6 billion in marketing services revenue

    Ad rate: N/A

    Comment: Yahoo, currently mulling a $44.6 bid from Microsoft, recently acquired Maven Networks for $160 million, giving it access to online video from more than 30 major media outlets, including CBS Sports, Fox News and the Financial Times.

    Media Power 50: Top 10
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    Closing Bell Information Week TechTarget BusinessWeek PGA Tour
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