• Connect With Us
 
 
FEATURES
 
GUIDES
 
RESOURCES
 
MEDIA BUSINESS
 
ABOUT US
 

  
 
2008 Media Power 50: Out of Home

May 5, 2008 - 6:01 am EDT
   
 
   
 
OTHER STORIES ON BtoB
  • Extraordinary Leaders Manage Through Tough Times Like This
  • Need marketing automation? Start with the ecosystem
  • How to optimize the impact of an industry award
  • Five ways to get more marketing budget for your #SocialMedia program
  • At the BMA: B-to-b marketers spark ideas in Firestarter session
  • Out with the sales funnel, in with the cocktail shaker
  • Exposure to closure: five key lead management terms
  • Developing digital centers of excellence
  • Response in the era of spam: As easy as Pi
  • I just flew in from the trade show and boy are the booths tired
  • CAPTIVATE NETWORK

    Phone: (888) 383-3737

    URL: www.captivate.com

    Traffic: 2.5 million daily viewers

    Ad revenue: N/A

    Ad rate: $9.25 CPM

    Comments: The at-work digital network features content from CNN, Forbes and The Washington Post, among other media outlets. Last summer it rolled out the Captivate Suburban Office Network, featuring video on pedestal displays and wall-mounted screens in suburban office buildings.

    O'HARE INTERNATIONAL AIRPORT

    Phone: (312) 475-3500

    URL: www.flychicago.com

    Traffic: 77 million passengers passed through O'Hare in 2007

    Ad revenue: $25 million

    Ad rate: Advertising dioramas cost $4,000 based on a campaign of at least three months.

    Comments: O'Hare, a major hub for business travelers, offers advertisers dozens of diorama units throughout the airport. They are placed in concourses, baggage areas, pedestrian areas and other locations heavily frequented by travelers.

    Media Power 50: Top 10
    Wall Street Journal Google Forbes NYT CNN Money
    Closing Bell Information Week TechTarget BusinessWeek PGA Tour
    Media Power 50: Overview
    Newspapers General Biz IT Magazines Trade Magazines Internet
    Broadcast Out of Home

    SPONSORED WHITEPAPERS
     
    Brought to you by Bizo
     







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.