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2008 Media Power 50: Out of Home

May 5, 2008 - 6:01 am EDT
   
 
   
 
OTHER STORIES ON BtoB
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  • How to market to startups (hint: It's not a one-night stand)
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  • Stop to smell the roses
  • Video blog: The science behind going viral
  • The decline of newsrooms and the rise of branded publishing
  • Shifting from product-centric to customer-centric
  • Social marketing begins with good social listening
  • Different companies, same challenges
  • CAPTIVATE NETWORK

    Phone: (888) 383-3737

    URL: www.captivate.com

    Traffic: 2.5 million daily viewers

    Ad revenue: N/A

    Ad rate: $9.25 CPM

    Comments: The at-work digital network features content from CNN, Forbes and The Washington Post, among other media outlets. Last summer it rolled out the Captivate Suburban Office Network, featuring video on pedestal displays and wall-mounted screens in suburban office buildings.

    O'HARE INTERNATIONAL AIRPORT

    Phone: (312) 475-3500

    URL: www.flychicago.com

    Traffic: 77 million passengers passed through O'Hare in 2007

    Ad revenue: $25 million

    Ad rate: Advertising dioramas cost $4,000 based on a campaign of at least three months.

    Comments: O'Hare, a major hub for business travelers, offers advertisers dozens of diorama units throughout the airport. They are placed in concourses, baggage areas, pedestrian areas and other locations heavily frequented by travelers.

    Media Power 50: Top 10
    Wall Street Journal Google Forbes NYT CNN Money
    Closing Bell Information Week TechTarget BusinessWeek PGA Tour
    Media Power 50: Overview
    Newspapers General Biz IT Magazines Trade Magazines Internet
    Broadcast Out of Home

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