BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b2b advertising agencies, click here.
LARGE AGENCIES |
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WINNER
BBDO NEW YORK
Key clients: AT&T, FedEx, GE, Monster, Motorola
Key Executive: Jon Osborn, president-CEO
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RUNNER-UP
OGILVY NORTH AMERICA Key clients: American Express, Cisco Stystems, DHL, IBM Corp., SAP
Key Executive: BillGray and Carla Hendra, co-CEOs
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HONORABLE MENTION
McCANN ERICKSON Key clients: Hitachi, HP Co., Intel Corp., Microsoft Corp., Verizon
Key Executive: John Dooner, chairman-CEO
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| MIDSIZE AGENCIES | |
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WINNER
DOREMUS Key clients: BearingPoint, Brocade, CIGNA, Intel, Russell Investment Group
Key Executive: Carl Anderson, president-CEO
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RUNNER-UP
HSR BUSINESS TO BUSINESS Key clients: Eclipse Aviation, Hobart Corp., Johns Manville, Makino, USG Corp.
Key Executive: Rick Segal, CEO
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HONORABLE MENTION
SULLIVAN HIGDON & SINK Key clients: Cargill Meat Solutions, Cessna Aircraft, Rolls-Royce North America, Spirit Aerospace Systems, Swiss Re
Key Executive: Joe Norris, managing partner
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| SMALL AGENCIES | |
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WINNER
PJA ADVERTISING+MARKETING Key clients: Boston Scientific, Invitrogen, Novell, Trend Micro, TriZetto Group
Key Executive: Mike O'Toole, exec VP-partner
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RUNNER-UP
STEIN ROGAN+PARTNERS Key clients: Citrix Online, OnForce, McGraw-Hill Cos., SunGard, TransitCenter/TransitChek
Key Executive: Tom Stein, president-CEO
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HONORABLE MENTION
MOVÉO Key clients: CareerBuilder.com, Flexco, Intercontinental Exchange, Molex, NES Rentals
Key Executives: Brian Davies and Bob Murphy, managing partners
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| INTERACTIVE AGENCIES | |
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WINNER
DIGITAS Key clients: American Express, AT&T, General Motors, IBM, Intercontinental Hotels Group
Key Executives: David Kenny, chairman-CEO, Laura Lang, CEO, Digitas USA
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RUNNER-UP
TOCQUIGNY Key clients: Dell, MessageLabs, Regent University, Synopysys, World Vision
Key Executives: Yvonne Tocquigny, CEO
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HONORABLE MENTION
IQ INTERACTIVE Key clients: IBM Corp., Intercontinental Hotels Group, MasterCard, New York Life, UPS
Key Executives: Tony Quinn, CEO
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