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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
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CMO Close-Up with Steve Liguori, executive director-global marketing at GE
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Top Agencies: Overview

Story posted: April 8, 2008 - 11:27 am EDT

BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category. To download a PDF of our complete agency list consisting of over 125 b2b advertising agencies, click here.




LARGE AGENCIES
BBDO New YOrk
WINNER

BBDO NEW YORK

Key clients: AT&T, FedEx, GE, Monster, Motorola
Key Executive: Jon Osborn, president-CEO

Ogilvy North America
RUNNER-UP

OGILVY NORTH AMERICA

Key clients: American Express, Cisco Stystems, DHL, IBM Corp., SAP
Key Executive: BillGray and Carla Hendra, co-CEOs

McCann Erickson
HONORABLE MENTION

McCANN ERICKSON

Key clients: Hitachi, HP Co., Intel Corp., Microsoft Corp., Verizon
Key Executive: John Dooner, chairman-CEO
MIDSIZE AGENCIES
Doremus
WINNER

DOREMUS

Key clients: BearingPoint, Brocade, CIGNA, Intel, Russell Investment Group
Key Executive: Carl Anderson, president-CEO

HRS Business to Business
RUNNER-UP

HSR BUSINESS TO BUSINESS

Key clients: Eclipse Aviation, Hobart Corp., Johns Manville, Makino, USG Corp.
Key Executive: Rick Segal, CEO

Sullivan Higdon & Sink
HONORABLE MENTION

SULLIVAN HIGDON & SINK

Key clients: Cargill Meat Solutions, Cessna Aircraft, Rolls-Royce North America, Spirit Aerospace Systems, Swiss Re
Key Executive: Joe Norris, managing partner
SMALL AGENCIES
PJA Advertising+Marketing
WINNER

PJA ADVERTISING+MARKETING

Key clients: Boston Scientific, Invitrogen, Novell, Trend Micro, TriZetto Group
Key Executive: Mike O'Toole, exec VP-partner

Stein Rogan+Partners
RUNNER-UP

STEIN ROGAN+PARTNERS

Key clients: Citrix Online, OnForce, McGraw-Hill Cos., SunGard, TransitCenter/TransitChek
Key Executive: Tom Stein, president-CEO

Moveo
HONORABLE MENTION

MOVÉO

Key clients: CareerBuilder.com, Flexco, Intercontinental Exchange, Molex, NES Rentals
Key Executives: Brian Davies and Bob Murphy, managing partners
INTERACTIVE AGENCIES
Digitas
WINNER

DIGITAS

Key clients: American Express, AT&T, General Motors, IBM, Intercontinental Hotels Group
Key Executives: David Kenny, chairman-CEO, Laura Lang, CEO, Digitas USA

Tocquigny
RUNNER-UP

TOCQUIGNY

Key clients: Dell, MessageLabs, Regent University, Synopysys, World Vision
Key Executives: Yvonne Tocquigny, CEO

IQ Interactive
HONORABLE MENTION

IQ INTERACTIVE

Key clients: IBM Corp., Intercontinental Hotels Group, MasterCard, New York Life, UPS
Key Executives: Tony Quinn, CEO


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