Location: New York
URL: www.mccannworldgroup.com
Key executive: John Dooner, chairman-CEO
Employees: 1,500
2007 revenue: N/A
2007 b2b revenue: N/A
Key clients: Hitachi, HP Co., Intel Corp., Microsoft Corp., Verizon
Major 2007 campaigns: Microsoft Office 2007, “It's a New Day,” print, online, outdoor; Intel, “vPro,” online; Staples, “Ink Fairy” and “Shake It,” TV.
Comments: Verizon consolidated its $1.9 billion account with McCann; agency won new business from Smith Barney, General Motors Corp. and Verisign; won gold AME (Advertising and Marketing Effectiveness) and silver Effie for Verizon.
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BtoB Top Agencies Special Report |
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Winner: PJA Advertising+Marketing Runner-up: Stein Rogan+Partners Honorable Mention: Movéo Integrated Branding |
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