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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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McCann Erickson
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April 7, 2008 - 6:01 am EDT
 


   
 
   
 
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  • Location: New York

    URL: www.mccannworldgroup.com

    Key executive: John Dooner, chairman-CEO

    Employees: 1,500

    2007 revenue: N/A

    2007 b2b revenue: N/A

    Key clients: Hitachi, HP Co., Intel Corp., Microsoft Corp., Verizon

    Major 2007 campaigns: Microsoft Office 2007, “It's a New Day,” print, online, outdoor; Intel, “vPro,” online; Staples, “Ink Fairy” and “Shake It,” TV.

    Comments: Verizon consolidated its $1.9 billion account with McCann; agency won new business from Smith Barney, General Motors Corp. and Verisign; won gold AME (Advertising and Marketing Effectiveness) and silver Effie for Verizon.

    Intel
    BtoB Top Agencies Special Report
    Large Agencies
    Midsize Agencies
    Winner: BBDO New York

    Runner-up: Ogilvy North America

    Honorable Mention: McCann Erickson

    Winner: Doremus

    Runner-up: HSR Business to Business

    Honorable Mention: Sullivan Higdon & Sink

    Small Agencies
    Interactive Agencies
    Winner: Digitas

    Runner-Up: Tocquigny

    Honorable Mention: IQ Interactive

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