Location: New York
Key executive: Tom Stein, president-CEO
2007 revenue: $10.2 million
2007 b2b revenue: $9.1 million
Key clients: Citrix Online, OnForce, McGraw-Hill Cos., SunGard, TransitCenter/TransitChek
Major 2007 campaigns: OnForce, “Power of ON,” print, online, direct, events; Aruba, “Visions of Mobility,” print, online; TransitChek, “Save More Green. Do More Good,” print, online, outdoor, direct, events, guerrilla marketing.
Comments: Total agency revenue increased 15% in 2007; won new clients including Brinker Capital, McGraw-Hill Cos., NLN Managed Services, Siperian and SunGard; won 15 ACE awards from the BMA New York chapter; launched a Web 2.0/social media practice.
Tom Stein, president-CEO of Stein Rogan+Partners, acknowledges that partnership is an overused term today but says it's just that sort of teamwork with clients that has brought the agency great success.
Last year, the agency's b2b revenue grew 20% to $9.1 million as it forged new partnerships and picked up several new clients, including Brinker Capital, McGraw-Hill Cos., NLN Managed Services, PalTalk, Siperian, SunGard and Timecruiser.
It also deepened relationships with existing clients, leading to some breakthrough, high-profile work.
“We've been continually building a more relevant agency that aligns with the needs of chief marketing officers and brands,” Stein said. “We all know that clients today in b2b are very focused on demand generation and programs that can demonstrate ROI. That said, they are very interested in getting their brands right. It means creating true differentiation in the market. It's a very competitive world.”
Results from the agency's commuter survey were picked up by media outlets, and Stein Rogan implemented an automated lead nurturing/optimization solution for the campaign. As a result of the campaign, TransitChek brand awareness increased by almost 33%, and sales leads exceeded expectations, Stein said.
Stein Rogan last year added what it calls “precision marketing” capabilities, including an automated lead scoring and nurturing platform. It also launched a Web 2.0 social media practice.