Location: New York

URL: www.steinrogan.com

Key executive: Tom Stein, president-CEO

Employees: 40

2007 revenue: $10.2 million

2007 b2b revenue: $9.1 million

Key clients: Citrix Online, OnForce, McGraw-Hill Cos., SunGard, TransitCenter/TransitChek

Major 2007 campaigns: OnForce, “Power of ON,” print, online, direct, events; Aruba, “Visions of Mobility,” print, online; TransitChek, “Save More Green. Do More Good,” print, online, outdoor, direct, events, guerrilla marketing.

Comments: Total agency revenue increased 15% in 2007; won new clients including Brinker Capital, McGraw-Hill Cos., NLN Managed Services, Siperian and SunGard; won 15 ACE awards from the BMA New York chapter; launched a Web 2.0/social media practice.

Tom Stein, president-CEO of Stein Rogan+Partners, acknowledges that partnership is an overused term today but says it's just that sort of teamwork with clients that has brought the agency great success.

Last year, the agency's b2b revenue grew 20% to $9.1 million as it forged new partnerships and picked up several new clients, including Brinker Capital, McGraw-Hill Cos., NLN Managed Services, PalTalk, Siperian, SunGard and Timecruiser.

It also deepened relationships with existing clients, leading to some breakthrough, high-profile work.

“We've been continually building a more relevant agency that aligns with the needs of chief marketing officers and brands,” Stein said. “We all know that clients today in b2b are very focused on demand generation and programs that can demonstrate ROI. That said, they are very interested in getting their brands right. It means creating true differentiation in the market. It's a very competitive world.”

TransitChek		OnForce

For client TransitCenter, a provider of TransitChek tax-free commuter benefits, Stein Rogan created a campaign with the tagline “Save more green. Do more good.” The effort used direct mail, email, online ads, trade show promotions, search engine marketing and teams at transit hubs to reposition the brand as a must-have benefit that lowers commuting costs while helping the environment.

Results from the agency's commuter survey were picked up by media outlets, and Stein Rogan implemented an automated lead nurturing/optimization solution for the campaign. As a result of the campaign, TransitChek brand awareness increased by almost 33%, and sales leads exceeded expectations, Stein said.

Stein Rogan last year added what it calls “precision marketing” capabilities, including an automated lead scoring and nurturing platform. It also launched a Web 2.0 social media practice.

BtoB Top Agencies Special Report
Agency business strong despite tough economy
Interactive agencies ramp up services
Large Agencies	Midsize Agencies
Winner: BBDO New York Runner-up: Ogilvy North America Honorable Mention: McCann Erickson	Winner: Doremus Runner-up: HSR Business to Business Honorable Mention: Sullivan Higdon & Sink
Small Agencies	Interactive Agencies
Winner: PJA Advertising+Marketing Runner-up: Stein Rogan+Partners Honorable Mention: Movéo Integrated Branding	Winner: Digitas Runner-Up: Tocquigny Honorable Mention: IQ Interactive