Location: Cambridge, Mass.
Key executive: Mike O'Toole, exec VP-partner
2007 revenue: $10.1 million
2007 b2b revenue: $9.9 million
Key clients: Boston Scientific, Invitrogen, Novell, Trend Micro, TriZetto Group
Major 2007 campaigns: Novell/Microsoft, “Interop Ability,” print, online; Trend Micro, “Go Ahead, Web It Up,” print, online; Trizetto Group, “Powering Integrated Healthcare Management,” print, online, trade show support.
Comments: Increased agency revenue by 34% in 2007; won new business including Cognizant Technology Solutions, GE Healthcare, Ore Pharmaceuticals and Trend Micro; expanded global reach through partnerships with four international agencies; formed research partnerships with BioInformatics and ITtoolbox.
PJA Advertising+Marketing, Cambridge, Mass., continued to build momentum in 2007 with a dramatic increase in revenue, several new account wins, an expansion of its services and the development of innovative marketing programs for clients.
The agency grew its revenue by 34% last year and picked up new clients including Cognizant Technology Solutions, GE Healthcare, Ore Pharmaceuticals and Trend Micro. It also expanded its international presence by forming partnerships with agencies serving Argentina, Brazil, Germany, Spain, Sweden and Japan.
“These partnerships really help us as a small agency to bring brand and marketing campaigns to other markets,” said Mike O'Toole, exec VP-partner at PJA. “It helps us pitch larger pieces of business.”
One of PJA's major account wins at the end of 2006 was picking up agency responsibilities for Microsoft Corp. and Novell's partnership to provide interoperability between operating systems Windows and Linux. In 2007, PJA launched the partnership's “Interop Ability” campaign, which is now running in eight countries.
The campaign includes rich media, print ads and an online resource center that lets users learn more about interoperability between the two operating systems.
“We are developing content that is interesting and engaging to Microsoft and Novell buyers,” O'Toole said, pointing to blogs, online videos and a new Virtual Interoperability Lab that will be launched soon.
The campaign, with the tagline, “Go ahead. Web it up,” uses print and online, and is designed to show how Trend Micro protects users' online experiences.
“We are really sticking to our knitting around health sciences and technology,” O'Toole said, pointing to the agency's core market segments.