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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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April 7, 2008 - 6:01 am EDT
 


   
 
   
 
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  • Location: Wichita, Kan.

    URL: wehatesheep.com

    Key executive: Joe Norris, managing partner

    Employees: 106

    2007 revenue: $37.6 million

    2007 b2b revenue: $21.5 million

    Key clients: Cargill Meat Solutions, Cessna Aircraft, Rolls-Royce North America, Spirit Aerospace Systems, Swiss Re

    Major 2007 campaigns: Cessna Single Engine Aircraft, “Reasons,” print, online; Enturia, “ChloraPrep,” print, collateral, sales support; USGA (United States Golf Association), “USGA Senior Amateur Golf Championship,” outdoor.

    Comments: B2b revenue increased 21% in 2007; added new clients American Century Investments, Delex Systems, Enturia, FLIR and Value Place; named Creative Team of the Year in BMA Pro-Comm Awards for Cessna Aircraft.

    DayJet
    BtoB Top Agencies Special Report
    Large Agencies
    Midsize Agencies
    Winner: BBDO New York

    Runner-up: Ogilvy North America

    Honorable Mention: McCann Erickson

    Winner: Doremus

    Runner-up: HSR Business to Business

    Honorable Mention: Sullivan Higdon & Sink

    Small Agencies
    Interactive Agencies
    Winner: Digitas

    Runner-Up: Tocquigny

    Honorable Mention: IQ Interactive

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