New York—DoubleClick announced the launch of DoubleClick Mobile, a new service for mobile advertising.

DoubleClick Mobile integrates operational processes for scheduling, targeting, selecting and delivering ads on mobile Web pages with publishers’ existing digital channels.

Features of the new service include automatic ad selection, new mobile ad formats, third-party impression tracking, device preview and handset capability targeting.

DoubleClick Mobile is integrated with DoubleClick DART for Publishers to manage digital ad campaigns. It gives media companies the ability to sell and manage ad inventory across online display, rich media, video and mobile devices.

—Kate Maddox