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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Steve Liguori, executive director-global marketing at GE
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Nonspot radio revenue up 12% in first half, but overall revenue is flat

Story posted: September 5, 2007 - 1:01 pm EDT

New York—Nonspot radio ad revenue rose 12% in the first half of the year compared with the same period in 2006, according to a report released Wednesday by the Radio Advertising Bureau. Despite the nonspot growth, overall radio ad revenue was flat in the first half. Local radio ad revenue fell 1%, while national radio ad revenue dropped 2%. Network ad revenue grew 12%.




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