Rochester, N.Y.—BlueTie, a hosted e-mail and calendaring software company, announced Wednesday it has partnered with Constant Contact, an e-mail marketing company, to embed Constant Contact’s e-mail product through a drop-down menu in the BlueTie in-box. That feature enables small and midsize businesses, BlueTie’s customer base, to create and launch e-mail marketing campaigns directly from the e-mail in-box
BlueTie termed the partnership a “featuretisement,” a monetization model that integrates on-demand services into its e-mail interface.
“Our customers consider e-mail the most effective marketing tool to reach a wide audience, and it was a natural integration to make Constant Contact available to them through the BlueTie application,” said David Koretz, president-CEO of BlueTie.
BlueTie sealed partnership deals with travel site Business.com, Mapquest and Orbitz in April. It is currently negotiating partnership agreements with blog publishing, Internet telephony and Web conferencing companies.
—Carol Krol
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