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2007 Media Power 50: Out-of-home

May 7, 2007 - 4:59 pm EDT
   
 
   
 
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  • Captivate Network

    Phone: (888) 383-3737

    URL:www.captivate.com

    Circulation: 2.3 million daily viewers

    Ad revenue: N/A

    Ad rate: $9.25 CPM

    Comment: Although it got some added competition when The Wall Street Journal Office Network debuted last summer, Captivate's revenue grew 42% in 2006 compared with 2005.

    O'Hare International Airport

    Phone: (800) 462-6989

    URL:www.clearchannelairports.com.

    Traffic: 77 million passengers passed through O'Hare in 2006

    Ad revenue: N/A

    Ad rate: Advertising "Dioramas" cost $3,535 based on a campaign of at least three months

    Comment: O'Hare, one of the nation's major travel hubs, offers advertisers 40 Diorama units that can be placed throughout the airport. The ads are placed in concourses, baggage areas, pedestrian walkways and other locations most heavily frequented by travelers

    2007 MEDIA POWER 50
         
    No. 1 The Wall Street Journal No. 2 Google No. 3 Forbes.com
    No. 4 The New York Times No. 5. CNET Networks No. 6. Meet the Press
    No. 7 USA Today No. 8 BusinessWeek No. 9 ESPN 'SportsCenter'
      No. 10 Yahoo!  
         
    Top Newspapers Top Business Magazines Top IT Magazines
    Top Trades Top Web Sites Top Broadcast
      Top Out-of-home  

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