"Closing Bell"

Phone: (201) 735-3000 URL: www.CNBC.com

Audience: 283,000 daily

Ad revenue: N/A Ad rate: N/A Comment: Key buy for advertisers targeting the at-work crowd. In 2006, "Closing Bell" viewership in its key demographic group (adults 25-54) was up 60%.

"Lou Dobbs Tonight"

Phone: (212) 275-6000

URL:www.cnn.com/CNN/Programs/lou.dobbs.tonight/

Audience: 884,000 (average number of daily viewers)

Ad revenue: N/AAd rate: N/A

Comment: Dobbs continues to separate himself from the cable pack by taking on controversial issues such as immigration and outsourcing. The formula certainly hasn't hurt ratings: Lou Dobbs Tonight, which is the second highest rated show on CNN, recently picked up 65% more viewers in the coveted 25-54 bracket.

"Meet the Press"

Phone: (212) 664-4444 URL: www.mtp.msnbc.com Audience: 4.2 million

Ad revenue: $68 million Ad rate: $75,000-$80,000 for a 30-second spot

Comment: "Meet the Press," hosted by NBC News veteran Tim Russert, has been the No. 1 Sunday morning public affairs program for nine years running, according to Nielsen Media Research. Russert also beats the competition in attracting the key demographic group of adults aged 25-54.

NCAA Men's Basketball "March Madness"

Phone: (317) 917-6222

URL:www.ncaa.org

Audience: Estimated 8 million+ for Final Four, 12 million for championship game

Ad revenue: N/A

Ad rate: Estimated $120,000 for 30-second spot, early rounds; $250,000 for Sweet 16; $700,000 for Final Four and $1.1 million for championship game.

Comment: Growing number of b2b advertisers seems to be attracted to the annual college hoops tournament, during which they can reach upscale, male viewers with an average household income of $100,000.

PGA

Phone: (561) 624-8400

URL:www.pga.com

Audience: Estimated 4 million for major events

Ad revenue: N/A

Ad rate: $180,000 for 30-second spot for major event; $75,000 for non-major event

Comment: Unlike the four major sports, which are seasonal, golf programming can be seen year round. The PGA's wide range of tournaments—from the Masters to the Ryder Cup—opens up marketing venues for b2b companies of all stripes. Whatever the event, the PGA draws an upscale audience of men with household income of more than $100,000.

"SportsCenter" (ESPN)

Phone: (212) 456-1580

URL:www.espncms.com

Traffic: 99 million monthly

Ad revenue: N/A

Ad rate: N/A

Comment: One of the best media vehicles to catch C-level execs when they're in a different mindset than during the business day. Mobile ESPN, which halted service in December, will re-launch this spring through Verizon Wireless.