Telephone: (212) 597-5928 URL: www.barrons.com
Ad revenues: $52.8 million* Ad rate: $43,093 for 1 page 4/C
Comment: The Dow Jones & Co. property was up 2.6% in pages for full-year 2006. Barron's new, slimmed-down format has resonated with readers and advertisers have responded favorably.
Phone: (212) 512-2000
Ad revenue: $310 million
Ad rate: $104,300 for 1 page 4/C
Comment: Although ad pages were essentially flat in 2006, the McGraw-Hill Cos. flagship remains a major venue for b2b advertisers. Last year, it expanded the frequency of BusinessWeek SmallBiz to six times a year from quarterly and also launched a quarterly supplement titled IN: Inside Innovation.
Circulation: 450,050 (U.S.); 579,765 (global)**
Ad revenue: $27 million
Ad rate: $83,354 for 1 page 4/Czz
Comment: One media buyer has referred to CFO as a `horizontal vertical', covering a wide variety of businesses through the lens of finance. The magazine, part of The Economist Group, reaches the vast majority of CFOs at Fortune 1,000 companies.
Phone: (212) 541-0500
Ad revenue: $84,558,100*
Ad rate: $47,900 for 1 page 4/C
Comment: The U.K.-based newsweekly recently crossed the 600,000 circulation mark in North America and has grown to 1.2 million copies worldwide. Its circulation grew more than 12% last year while ad revenue rose nearly 17%.
Phone: (949) 622-5232 URL: www.entrepreneur.com Circulation: 611,141 Ad revenue: $94.5 million*
Ad rate: $78,385 for 1 page 4/C
Comment: While many business books had a sluggish year, ad revenue for Entrepreneur was up nearly 5% in 2006, with 88 new advertisers joining the fold. Editorial focus is on "how to" stories for the SMB market.
Phone: (212) 620-2200
Ad revenue: $342 million*
Ad rate: $100,960 for 1 page 4/C
Comment: The publication, which is celebrating its 90th anniversary this year, saw a nearly 6% increase in ad revenue in 2006. Late last year, private equity firm Elevation Partners, which includes the singer Bono as a partner, bought a minority stake in Forbes.
Phone: (212) 522-8258
Circulation: 1 million (global)
Ad revenue: $301 million
Ad rate: $111,700 for 1 page 4/C (North America)
Comment: The Time Inc. biweekly brought in Time Warner veteran Andy Serwer last year to shake things up. A pending redesign has been rumored for months.
Phone: (212) 389.5300
Ad revenue: $75 million*
Ad rate: $97,910 for 1 page 4/C
Comment: Still considered the bible for advertisers that want to target the entrepreneurial crowd. Single-copy sales rose nearly 50% in the second half of last year, compared with the year-earlier period.
2007 MEDIA POWER 50
|No. 1 The Wall Street Journal||No. 2 Google||No. 3 Forbes.com|
|No. 4 The New York Times||No. 5. CNET Networks||No. 6. Meet the Press|
|No. 7 USA Today||No. 8 BusinessWeek||No. 9 ESPN 'SportsCenter'|
|No. 10 Yahoo!|
|Top Newspapers||Top Business Magazines||Top IT Magazines|
|Top Trades||Top Web Sites||Top Broadcast|