
Telephone: (212) 597-5928 URL: www.barrons.com
Circulation: 304,658***
Ad revenues: $52.8 million* Ad rate: $43,093 for 1 page 4/C
Comment: The Dow Jones & Co. property was up 2.6% in pages for full-year 2006. Barron's new, slimmed-down format has resonated with readers and advertisers have responded favorably.
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Phone: (212) 512-2000
URL:www.businessweek.com
Circulation: 921,334
Ad revenue: $310 million
Ad rate: $104,300 for 1 page 4/C
Comment: Although ad pages were essentially flat in 2006, the McGraw-Hill Cos. flagship remains a major venue for b2b advertisers. Last year, it expanded the frequency of BusinessWeek SmallBiz to six times a year from quarterly and also launched a quarterly supplement titled IN: Inside Innovation.
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Phone: (212)541-0512
URL:www.cfo.com
Circulation: 450,050 (U.S.); 579,765 (global)**
Ad revenue: $27 million
Ad rate: $83,354 for 1 page 4/Czz
Comment: One media buyer has referred to CFO as a `horizontal vertical', covering a wide variety of businesses through the lens of finance. The magazine, part of The Economist Group, reaches the vast majority of CFOs at Fortune 1,000 companies.
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The Economist
Phone: (212) 541-0500
URL:www.economist.com
Circulation: 639,206***
Ad revenue: $84,558,100*
Ad rate: $47,900 for 1 page 4/C
Comment: The U.K.-based newsweekly recently crossed the 600,000 circulation mark in North America and has grown to 1.2 million copies worldwide. Its circulation grew more than 12% last year while ad revenue rose nearly 17%.
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Phone: (949) 622-5232 URL: www.entrepreneur.com Circulation: 611,141 Ad revenue: $94.5 million*
Ad rate: $78,385 for 1 page 4/C
Comment: While many business books had a sluggish year, ad revenue for Entrepreneur was up nearly 5% in 2006, with 88 new advertisers joining the fold. Editorial focus is on "how to" stories for the SMB market.
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Phone: (212) 620-2200
URL:www.forbes.com
Ad revenue: $342 million*
Circulation: 927,000***
Ad rate: $100,960 for 1 page 4/C
Comment: The publication, which is celebrating its 90th anniversary this year, saw a nearly 6% increase in ad revenue in 2006. Late last year, private equity firm Elevation Partners, which includes the singer Bono as a partner, bought a minority stake in Forbes.
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Phone: (212) 522-8258
URL:www.fortune.com
Circulation: 1 million (global)
Ad revenue: $301 million
Ad rate: $111,700 for 1 page 4/C (North America)
Comment: The Time Inc. biweekly brought in Time Warner veteran Andy Serwer last year to shake things up. A pending redesign has been rumored for months.
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Inc.
Phone: (212) 389.5300
URL:www.inc.com
Circulation: 690,559
Ad revenue: $75 million*
Ad rate: $97,910 for 1 page 4/C
Comment: Still considered the bible for advertisers that want to target the entrepreneurial crowd. Single-copy sales rose nearly 50% in the second half of last year, compared with the year-earlier period.
2007 MEDIA POWER 50 |
||
| No. 1 The Wall Street Journal | No. 2 Google | No. 3 Forbes.com |
| No. 4 The New York Times | No. 5. CNET Networks | No. 6. Meet the Press |
| No. 7 USA Today | No. 8 BusinessWeek | No. 9 ESPN 'SportsCenter' |
| No. 10 Yahoo! | ||
| Top Newspapers | Top Business Magazines | Top IT Magazines |
| Top Trades | Top Web Sites | Top Broadcast |
| Top Out-of-home | ||








