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2007 Media Power 50: General Business Magazines

May 7, 2007 - 4:24 pm EDT
   
 
   
 
OTHER STORIES ON BtoB
  • Building and maintaining loyalty in a customer-driven World
  • How to market to startups (hint: It's not a one-night stand)
  • Five ways to combine #socialmedia and #contentmarketing
  • Lessons learned from print
  • Stop to smell the roses
  • Video blog: The science behind going viral
  • The decline of newsrooms and the rise of branded publishing
  • Shifting from product-centric to customer-centric
  • Social marketing begins with good social listening
  • Different companies, same challenges
  • Barron's

    Telephone: (212) 597-5928 URL: www.barrons.com

    Circulation: 304,658***

    Ad revenues: $52.8 million* Ad rate: $43,093 for 1 page 4/C

    Comment: The Dow Jones & Co. property was up 2.6% in pages for full-year 2006. Barron's new, slimmed-down format has resonated with readers and advertisers have responded favorably.

    Business Week

    Phone: (212) 512-2000

    URL:www.businessweek.com

    Circulation: 921,334

    Ad revenue: $310 million

    Ad rate: $104,300 for 1 page 4/C

    Comment: Although ad pages were essentially flat in 2006, the McGraw-Hill Cos. flagship remains a major venue for b2b advertisers. Last year, it expanded the frequency of BusinessWeek SmallBiz to six times a year from quarterly and also launched a quarterly supplement titled IN: Inside Innovation.

    CFO

    Phone: (212)541-0512

    URL:www.cfo.com

    Circulation: 450,050 (U.S.); 579,765 (global)**

    Ad revenue: $27 million

    Ad rate: $83,354 for 1 page 4/Czz

    Comment: One media buyer has referred to CFO as a `horizontal vertical', covering a wide variety of businesses through the lens of finance. The magazine, part of The Economist Group, reaches the vast majority of CFOs at Fortune 1,000 companies.

    The Economist

    The Economist

    Phone: (212) 541-0500

    URL:www.economist.com

    Circulation: 639,206***

    Ad revenue: $84,558,100*

    Ad rate: $47,900 for 1 page 4/C

    Comment: The U.K.-based newsweekly recently crossed the 600,000 circulation mark in North America and has grown to 1.2 million copies worldwide. Its circulation grew more than 12% last year while ad revenue rose nearly 17%.

    Entrepreneur

    Phone: (949) 622-5232 URL: www.entrepreneur.com Circulation: 611,141 Ad revenue: $94.5 million*

    Ad rate: $78,385 for 1 page 4/C

    Comment: While many business books had a sluggish year, ad revenue for Entrepreneur was up nearly 5% in 2006, with 88 new advertisers joining the fold. Editorial focus is on "how to" stories for the SMB market.

    Forbes

    Phone: (212) 620-2200

    URL:www.forbes.com

    Ad revenue: $342 million*

    Circulation: 927,000***

    Ad rate: $100,960 for 1 page 4/C

    Comment: The publication, which is celebrating its 90th anniversary this year, saw a nearly 6% increase in ad revenue in 2006. Late last year, private equity firm Elevation Partners, which includes the singer Bono as a partner, bought a minority stake in Forbes.

    Fortune

    Phone: (212) 522-8258

    URL:www.fortune.com

    Circulation: 1 million (global)

    Ad revenue: $301 million

    Ad rate: $111,700 for 1 page 4/C (North America)

    Comment: The Time Inc. biweekly brought in Time Warner veteran Andy Serwer last year to shake things up. A pending redesign has been rumored for months.

    Inc.

    Inc.

    Phone: (212) 389.5300

    URL:www.inc.com

    Circulation: 690,559

    Ad revenue: $75 million*

    Ad rate: $97,910 for 1 page 4/C

    Comment: Still considered the bible for advertisers that want to target the entrepreneurial crowd. Single-copy sales rose nearly 50% in the second half of last year, compared with the year-earlier period.

    2007 MEDIA POWER 50
         
    No. 1 The Wall Street Journal No. 2 Google No. 3 Forbes.com
    No. 4 The New York Times No. 5. CNET Networks No. 6. Meet the Press
    No. 7 USA Today No. 8 BusinessWeek No. 9 ESPN 'SportsCenter'
      No. 10 Yahoo!  
         
    Top Newspapers Top Business Magazines Top IT Magazines
    Top Trades Top Web Sites Top Broadcast
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