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2007 Media Power 50: Newspapers

May 7, 2007 - 4:17 pm EDT
   
 
   
 
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  • Financial Times

    Phone: (212) 641-6360

    URL: www.ft.com

    Circulation: 139,185*** (U.S.)

    Ad revenue: N/A

    Ad rate: $230,000 for 1 page 4/C (U.S.)

    Comment: The salmon-colored business daily recently underwent a redesign that included a change in typeface. Other changes are intended to deepen the links between the newspaper and FT.com.

    Investor's Business Daily

    Phone: (212) 626-7676

    URL: www.investors.com

    Circulation: 237,895***

    Ad revenue: N/A

    Ad rate: $32,903 for 1 page 4/C

    Comment: Investor's Business Daily and its companion Web site, Investors.com, provide news and information for business executives and financial professionals, based on more than 50 years of proprietary research.

    New York Times

    Phone: (212) 556-5258

    URL:NYTimes.com

    Circulation: 1.1 million weekdays; 1.6 million Sunday***

    Ad revenue: N/A

    Ad rate: $214,252 for 1 page 4/C (daily)

    Comment: The "paper of record" continues to beef up its business coverage. Last year it introduced a Business Travel section and "Business of Green," a supplement focusing on the nascent "greening" of corporate America. It is increasing the frequency of both sections this year.

    USA Today

    Phone: (703) 854-4434

    URL:www.usatoday.com

    Circulation: 2.3 million

    Ad revenue: N/A

    Ad rate: $168,600 for 1 page 4/C (Mon.-Thurs.); $205,600 for 1 page 4/C (Friday)

    Comment: USAToday is still the go-to media vehicle for b2b advertisers that want to reach road warriors who are pressed for time and want a compact aggregate of the day's news. The newspaper recently revamped its Web site.

    The Wall Street Journal

    Phone: (212) 597-5680

    URL:www.wsj.com

    Circulation: 1.9 million

    Ad revenue: N/A

    Ad rate: $254,256 for 1 page 4/C (national edition)

    Comment: Bucking the downward trend among many dailies, ad revenue for the Journal rose 9% in 2006 compared with 2005. Earlier this year, the Journal unveiled a major redesign that shrunk the paper by about a column and created more opportunity for integrated ad buyers.

    2007 MEDIA POWER 50
         
    No. 1 The Wall Street Journal No. 2 Google No. 3 Forbes.com
    No. 4 The New York Times No. 5. CNET Networks No. 6. Meet the Press
    No. 7 USA Today No. 8 BusinessWeek No. 9 ESPN 'SportsCenter'
      No. 10 Yahoo!  
         
    Top Newspapers Top Business Magazines Top IT Magazines
    Top Trades Top Web Sites Top Broadcast
      Top Out-of-home  

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