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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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 This resource is for white papers. This information is made available to BtoB's audience courtesy of our sponsors. By registering for and downloading a whitepaper you may be contacted by our sponsor. |
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| FEATURED WHITEPAPERS |
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5 Social Media Marketing Best Practices for B2B
This white paper presents best practices and lessons learned in social media marketing, based on the experiences, successes, and challenges of Toolbox.com advertising partners over the last decade. Information in this paper will help serve as a foundation for marketers looking to create or tweak their social media strategy. |
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Mouseover Whitepaper Title for Details
- BUSINESS TELEPHONY
- The Industry's Top 10 Questions to Ask Before Upgrading or Purchasing Business VoIP
Brought to you by:Voip-News
- Before committing to a business VoIP provider for your office phone system, get the industry's Top 10 questions you have to ask before making a purchasing decision.
- VoIP-News Buyer's Guide: How to Buy a Phone System
Brought to you by:Voip-News
- This FREE in-depth Buyer's Guide gives you a step-by-step "game plan" to purchasing a cost-efficient, feature-rich VoIP phone system. You'll learn how to cut your telephony costs by up to 60%, enhance business productivity, provide your employees with state-of-the-art communication tools, and much more.
- CRM
- Are Duplicate Records Eroding Your Bottom Line?
Brought to you by:Melissa Data Corp.
- A recent TDWI study reported that organizations lose more than $611 billion each year due to bad data, which includes duplicate records. Duplicate records contribute to waste, inefficiencies and prevent you from achieving an accurate, single view of the customer. Learn how to develop a deduplication process that fits both your business rules and budget.
- Sales Force Automation Comparison Guide
Brought to you by:InsideCRM
- Inside CRM's analysts have compiled this comprehensive Comparison Guide that features the top 10 industry SFA providers. This guide will offer solutions that will help sales and marketing to continue to sell and generate leads and grow revenue in these turbulent economic times.
- DIRECT MARKETING
- How to Triple Your Lead Generation Productivity with Lead Nurturing
Brought to you by:The Kern Organization
- Get our FREE white paper to discover why best-in-class companies use lead nurturing programs to achieve better campaign response rates, increased lead qualification rates, larger average order sizes, and higher revenue. Boost sales performance today with these valuable insights!
- Direct Marketing Success in Today's Economy
Brought to you by:Experian Marketing Services
- Direct marketing is here to stay - and with analytical tools such as segmentation and predictive analytics, companies need to embrace this technology and realize it will lead to higher marketing ROI. This white paper from Experian explores a variety of marketing channels and suggests the most effective strategies for multichannel outreach across industries.
- E-MAIL MARKETING
- E mail Marketing Design & Rendering: The New Essentials
Brought to you by:ExactTarget
- Are you looking for tangible ways to improve your email design? Then look no further. Whether you’re a marketer or a designer, this whitepaper will help you improve your emails with concrete design examples, the latest research, and best practice recommendations.”
- 25 Essentials for Exceptional Email Campaigns
Brought to you by:Lyris
- Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.
- LEAD GENERATION
- Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
Brought to you by:Bulldog Solutions
- A step-by-step guide on how to define the key attributes of your most valuable customers and build buyer personas to drive targeted online marketing.
- B2B Lead Gen: Marketing ROI Performance & Evaluation Study
Brought to you by:GoToMeeting Corporate
- MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead-generation performance. Download the MarketingProfs Report to read the study’s full findings and to learn how you can effectively calculate and leverage lead-generation ROI within your own organization.
- Tips for Building Better Microsites & Landing Pages FAST!
Brought to you by:Accela Communications
- Microsites and landing pages are an attractive solution for lead generation or SEO initiatives however, they can also be very time-consuming and complex to implement. If you need to deploy Microsites fast, download this guide to discover tips and best practices to ensure speedy deployment and optimization.
- MARKETING AUTOMATION
- The Sales & Marketing Stimulus Package: Seven New Initiatives To Recover Lost BtoB Revenue Through Demand Generation and Lead Nurturing
Brought to you by:Genius.com
- This e-Book brings to light the fact that even in this “great recession” a few business elements remain constant. One of them is the importance of building demand for products and services. Another is aligning the sales and marketing process which targets prospective buyers and translates that demand into revenue. Download now for more information.
- Marketing Automation: Lessons from the Trenches
Brought to you by:Manticore Technology
- In this first-ever DemandGen Survey, 53 marketing executives share their experience and provide you with recommendations for purchasing Marketing Automation. Download this report to learn what early adopters say is the #1 piece of advice they would offer buyers, what costs and fees you should be cognizant of, and how marketing automation has impacted their business overall.
- 8 Quick Steps to Double B2B Conversions
Brought to you by:Pardot
- You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
- MARKETING METRICS
- 7 Steps to a Winning Lead-Management Program that Drives Sales Results
Brought to you by:Silverpop
- Today's B2B marketers have a wealth of technology at their fingertips, but it's not enough to win big. To do so, you need to recognize the importance of process and strategy in the scheme of B2B marketing. Businesses with mature lead-management systems see sales acting on more leads, a decrease in follow-up time for sales leads, and higher close rates for marketing-generated leads.
- ONLINE ADVERTISING
- Putting Online Ads Back on Display
Brought to you by:Bizo
- Studies have proven the value of online display advertising for brand building and top-of-the-funnel leads, but in this economy, marketers are hesitant to experiment with display advertising without some guarantee of efficacy. This whitepaper covers the benefits of data-driven targeting and the possibilities for improved online campaigns.
- SOCIAL MEDIA
- 5 Social Media Marketing Best Practices for B2B
Brought to you by:Toolbox.com
- This white paper presents best practices and lessons learned in social media marketing, based on the experiences, successes, and challenges of Toolbox.com advertising partners over the last decade. Information in this paper will help serve as a foundation for marketers looking to create or tweak their social media strategy.
- VERTICAL MARKETING
- A Growing Market: The Medical Practice Of The Future
Brought to you by:MGMA
- The savvy marketer cannot ignore one of the healthiest growth markets in the US: the healthcare industry. With upcoming healthcare changes and the aging population, medical practices are a solid market with enormous purchasing power. Get an in-depth, behind the scenes look at the medical practice of the future and how to competitively position your products and services.
- VERTICAL SEARCH
- Preparing for Economic Recovery:
How Industrial Sector Companies Can Successfully Emerge From the Downturn
Brought to you by:GlobalSpec
- Will your company be in position to surge when the economy begins to grow again? The level of your success will depend on your marketing efforts and capabilities: what you did during the downturn and what you put in place now to win business during the recovery. Now you can get the latest recommendations on how your company can succeed as the economy recovers.
- WEBCASTS/WEBINARS
- Web Conferencing – 10 Reasons to Buy
Brought to you by:InsideCRM
- This FREE research article provides you with relevant business justification on how best to leverage a Web Conferencing solution. Sales, Marketing and IT professionals will find this must-have research both informative and useful.
- How to Present Effectively Online
Brought to you by:GoToMeeting Corporate
- Webinars and online meetings are the perfect tools for today's 24/7 business environment and organizations with growth and reach ambitions. Download How to Present Effectively Online to learn how to make your online presentations successful and how to pick the right solution for you.
- Leveraging Webinar Interactivity to Turn Leads into Opportunities
Brought to you by:GoToMeeting Corporate
- This Ziff Davis Brief explores the benefits of Webinar technology for nurturing relationships with prospects, gathering critical intelligence for qualifying leads and differentiating yourself from the competition.
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