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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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BtoB WEBCASTS
BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the appropriate link below. By registering for a webcast, you may be contacted by the webcast's sponsor.
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You Had Me at Hello: Techniques to quickly catch people's attention in marketing webinars |
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Information overload, triplet tasking, hyperchoice, and short attention spans are just a few of the symptoms of the modern consumer. Because so many forces compete for one's focus, we often need to catch people's attention in a matter of seconds, especially when you present online. Join this webinar to learn how to create better beginnings for your presentations or marketing materials so that you attract attention in 30 seconds or less.
Thursday, November 19, 2009 1:00pm ET/ 10:00am PT
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Lead Conversion 2.0 for a Recovering Economy |
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BtoB editors invite you to a high-level overview of optimum lead management and conversion processes for 2010 and beyond. As the economy recovers, buyers are returning, and marketers in response must deploy sophisticated new methods and tools to convert prospects, leads and customers.
NOW AVAILABLE
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Optimizing Your Lead Nurturing Program |
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If your organization lacks a well-defined process for nurturing leads and building relationships before the buying process begins, you're missing out on valuable opportunities.
Join lead generation expert Brian Carroll on November 10 as he discusses the benefits of a multi-touch approach to lead nurturing. Discover how to keep your prospects engaged through relevant content and timely conversations until they are ready to talk to your sales team.
NOW AVAILABLE
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The Secret to Success with Online Video:
A Guide for Getting Started |
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Over 70% of the US online audience is watching video on the Internet – but do you know why and how adding video to your website can increase the impact of your marketing campaigns? Online video can be used to acquire, engage and convert visitors on your website.
Join us for this educational webcast to learn the best practices and benefits of adding video to your website. This webcast will provide helpful tips for getting started and will showcase how many well know companies are already using video on their website.
NOW AVAILABLE
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Grow Your e-Mail Marketing Opt-in List...Almost Automatically |
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Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even!
And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists -- including ways to leverage the marketing you're already doing to get better results.
NOW AVAILABLE
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Telling Stories to Generate Revenue |
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Good stories can work in a surprising variety of situations - building loyalty, solidifying culture, even solving problems. They make your network of prospects, customers, employees and partners an extended family. But their degree of success comes down to execution: the right stories, told the right way in the right context.
An expert panel will share the why, when, where and how of storytelling for revenue. Along the way, they will provide detailed examples demonstrating unique content and formats.
NOW AVAILABLE
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Improving B2B Sales and Marketing Alignment: Lessons Learned from the Field |
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There are three issues B2B organizations must address in order to improve sales/marketing alignment: 1.) Recognizing and addressing fundamental shifts in the sales and marketing roles over the past decade, 2.) contending with the frequent lack of mutual empathy and understanding between sales and marketing and 3.) fixing the inability to re-frame marketing and sales processes in terms of fundamental lead management and dialogue with the B2B buyer – i.e., putting the buyer in the center of the process.
This session will tackle these issues and provide practical, real-world examples of how B2B organizations were able to improve their sales and marketing alignment.
NOW AVAILABLE
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New Benchmark Data on Effective Demand Generation: How Do You Compare? |
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An expert panel reviews new research showing how BtoB marketers like you are finding and nurturing high-quality leads and accelerating their sales pipelines.
You'll learn what top-performing marketers are doing to identify high-quality leads, accelerate their pipelines and enable their sales teams to close more deals. And you'll hear from experts on the specific people, processes and technology necessary to make that happen for you.
NOW AVAILABLE
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Online Marketing Revolves Around Content: When Content IS Marketing |
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Remember when marketing was easy? Neither do we, but one thing we are sure of is that the approach to marketing has changed and is changing. Online marketing is now more about publishing than traditional marketing. Simply put, customers don't need you or your salespeople to make a buying decision. This webcast will look at how content becomes your currency to sell your ideas, products and services in an online ecosystem where hard selling doesn't really work anymore.
NOW AVAILABLE
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Refreshing your E-mail Marketing Campaigns:
Getting Back to Basics |
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Even the most seasoned marketers could do with a little refresh every once in a while. Have you found the results from your e-mail marketing campaigns have hit a plateau? Put your e-mail marketing practices under a microscope to see if there are areas that can be improved.
In this webinar, Wendy Lowe, Director of Product Marketing for Campaigner, will discuss taking a step back from the minutia of your email marketing campaigns and taking a hard look at the basics: subject lines, from name, email design, copy, and more. She will also discuss the number one way to jump-start your email campaigns: testing, testing, and more testing!
Thursday, October 1, 2009, 2:00 PM EDT/11:00 AM PDT
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Lead Scoring Demystified |
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As marketing evolves from art to science, lead scoring has become a priority for aligning sales and marketing. However, the recipe for implementing a lead scoring program remains largely a mystery for most marketers. Join David Lewis, president of DemandGen.com, for an informative session that will guide you through the process for creating and deploying a lead scoring system.
NOW AVAILABLE
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Maximize Results With Multi-Channel Marketing |
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Today’s b-to-b marketers have an unprecedented selection of new ways to reach target audiences: e-mail, online marketing and social networks, to name just a few. But managing across all those channels can be challenging. How can you be sure your campaigns are delivering the most impact? And, how can you be sure your messages are reaching the right customers?
NOW AVAILABLE
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Social Media, Demand Generation, & the Evolution of Marketing |
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Steve Woods, Mike Volpe, and Craig Rosenberg, will go beyond the buzzwords and hype surrounding social media and discuss how to think about social media in the context of your demand generation strategy. With real world examples from a variety of industries, these experts will bring a new perspective, and challenge the way we think about campaigns, marketing assets, analysis, and our prospects. You will take actionable strategies that you can use to better re-orient your existing marketing and marketing strategies to master the evolving world of social media.
NOW AVAILABLE
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Top 6 Reasons B2B Marketers Need Video Today |
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You've heard the buzz about online video - but do you know how it can be leveraged to increase the impact of your marketing initiatives? Online Video can be used at every stage of the customer lifecycle to acquire, engage and convert site visitors. Join Joe Robinson, Director of Product Marketing from Brightcove and Jennifer Taylor, Director of Product Management at Adobe for this informative "how-to" discussion on the most effective ways marketers can easily incorporate video into their online marketing mix today.
NOW AVAILABLE
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