Resources

BtoB's Best 2009 celebrates the best individual marketers, creative and brands of the year. Read profiles of the top b-to-b marketers, the stories behind the 10 strongest b-to-b brands, and the best advertising campaigns of the year.

How to analyze a campaign's performance and avoid mistakes with its e-mail is a major theme in our 2009 "E-mail Marketer Insight Guide." Inside you will find the following six sections: Strategy, List Management, Analytics, Deliverability, Integration and Multimedia.

How will you engage your prospects and customers next year? Chances are you will try new technologies, new online tactics, and increase your measurement of campaign effectiveness. The lists in the 2009 Marketers Resource Guide will help you find companies to help you engage your customers and energize your marketing.

Webinars are considered one of the top three lead-generation tactics. Because Webinars provide an interactive atmosphere where you may engage prospects and tailor your message, leads are more educated and qualified. This microsite provides you with the information you need to create successful webinars and webcasts.

BtoB's annual Interactive Marketing Guide offers selections on e-mail, search, Web sites, online advertising, online events, publisher sites and interactive agencies. Each section provides an overview, tips, an interview with a subject expert and sidebars with special resources and data. You'll also find updated lists and data charts.

BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the link below.

How can you do online video? What's the best way to use your CRM system? How can you run a more effective lead generation program? What's the best way to do a webcast? BtoB's Whitepaper Library provides users with free vendor-sponsored whitepapers that cover all these subjects and more.

Welcome to the inaugural issue of BtoB's Lead Generation Guide. Our guide offers case studies, expert columns, market statistics and vendor lists, and is a direct response to what we've witnessed in the b-to-b marketplace: an increasing emphasis on lead generation, lead tracking and lead nurturing.

BtoB's Blog Roundup is a insider look at the week in the marketing blogs. Each week we'll pull a half dozen stories from the marketing blogosphere that we think you'll find interesting or useful. There's so much information out there, there's no possible way you can digest it all. So we've attempted to select the best-of-the-best.

This issue rolls up our vertical industry coverage from throughout the year and into one must-read, must-save resource for anyone reaching out to vertical markets. Top publications, Web sites, and events for marketers looking to reach specific industries are also included.