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John Deere initially was planning a standard press conference to launch its new 764 High Speed Dozer, but eventually it decided that the product needed a bigger splash.
October 26, 2009
While IBM went for comedy in its “Mr. Fong” microsite, SAP is dead serious in its “Clear New World” microsite.
October 26, 2009
Makino put together a hard-working microsite in advance of exhibiting at the IMTS 2008 trade show. The microsite was extremely well-organized and presented many different entry points.
October 26, 2009
To communicate the main benefit of its Rational software, which helps connect software developers in different locations for real-time collaboration, IBM wanted to personalize the problem of software developers being out of touch with each other.
October 26, 2009
IBM and its agency, Ogilvy New York, consistently create some of the best advertising on the planet. There's the e-business campaign from the dot-com era, “The solutions for a small planet” effort, and the “I'm an IBMer” stuff that's airing right now.
October 26, 2009
We believe, when it comes down to it, the best advertising is simply telling a good, memorable story.
October 26, 2009
Monster has a history of great television spots. The career site's Super Bowl ad from 1999, at the height of the dot-com era, is a classic featuring fresh-faced kids looking blankly at the camera and saying things such as, "I want to claw my way up to middle management."
October 26, 2009
The best companies (and the best marketing) display an understanding of their customers, their mindsets, their wants, their needs.
October 26, 2009
We are big fans of campaigns featuring testimonials. Having a customer speak about you—especially with all the layers of approval they probably had to go through just to get permission to talk—is an unbeatable method for communicating just how good your product or service is.
October 26, 2009
What can we say about this campaign that hasn't already been said? This "economic adversity" iteration of Accenture's affiliation with golfer Tiger Woods is more proof that it is one of the best b-to-b sports marketing efforts in history.
October 26, 2009
We tend to believe that great b-to-b print ads start with powerful, inventive visuals. This ad for Makino Engineering Services has such a visual.
October 26, 2009
It seems somehow wrong to say that a glass bottle resembles the female form as seen through the eyes of a music video director.
October 26, 2009
This effort for Nucor special bar quality (SBQ) steel is a simple but extremely well-executed integrated campaign, which consists of print spread ads and a microsite. We've said it many times before: We love spreads, because they're impossible to ignore and convey leadership in the industry.
October 26, 2009
This splendid integrated campaign, called “The Human Network Effect,” demonstrated the value of Cisco's Telepresence—the company's video conferencing product.
October 26, 2009
Cisco Systems says its brand platform is Welcome to the Human Network." The idea, which was introduced in 2006, is simple: We as human beings are more powerful together than we are apart.
October 26, 2009
Glass bottles have lost share in the wine market to bag-in-a-box or multilayer-pouch packaging over the past few years.
October 26, 2009
Marketing companies are notorious for marketing themselves poorly or not at all. With this inventive campaign, Catalyst, an upstate New York direct marketing agency, showed that marketing outfits can sometimes come up with a decent idea to promote themselves.
October 26, 2009
We love this campaign, which must have caused some double-takes during the morning commute. Hoping to catch the attention of legislative and executive branch decision-makers in Washington, D.C.
October 26, 2009
InSite One offers medical data archiving, storage retrieval and disaster recovery services. Usually, the company's services are offered as part of an OEM partners system, and the end-user generally has little recognition of InSite One's role.
October 26, 2009
Where do we begin praising these out-of-home marketing messages? First, Accenture's affiliation with Tiger Woods becomes stronger with every tournament the golfer wins because it continues to drive home the message that Woods and Accenture mean excellence.
October 26, 2009
Cisco Systems' "CEO" campaign, which promotes the company's TelePresence video conferencing offering, debuted around the start of the credit crisis and the corporate belt-tightening that came with it cutting business travel.
October 26, 2009
This online video for John Deere, which was created by GyroHSR, is built around a single premise: The new 764 High Speed Dozer is fast.
October 26, 2009
Starting with the premise that dermatologists are unsympathetic to psoriasis and don't always recommend the right treatment for the disease, Centocor Ortho Biotech created, with the help of Draftfcb Healthcare, an online video that dramatized what psoriasis sufferers go through in hopes that...
October 26, 2009
This $10 million integrated “Consider It Solved” corporate campaign was designed to reach top executives at Global Fortune 1,000 companies with the idea that Emerson is an innovative company.
October 26, 2009
They say the way to a man's heart is through his stomach. USG and its agency, GyroHSR, took this bit of wisdom to heart in promoting its Securock roofing material.
October 26, 2009
Can lift trucks be sold through green marketing? "Bees,"created by RiechesBaird for Toyota Lift Trucks, answers that question in the affirmative.
October 26, 2009
Frequency is something we believe in when it comes to any sort of marketing, especially direct mail. Tandberg Americas, a supplier of video teleconferencing products, apparently agrees with us.
October 26, 2009
Sometimes it's best to zig when everyone else is zagging. (Or is it zag when everyone else is zigging?) Well, you get the picture.
October 26, 2009
Agency: GyroHSR
October 26, 2009
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