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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-Up with Al Maag, chief communications officer, Avnet Inc.
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DAILY HEADLINES
Chantilly, Va.—In a year characterized by shifting advertising budgets and a poor economy, the television industry will end 2009 with an advertising sales slide of 22.4%, to $15.6 billion for the year versus the $20.6 billion logged in 2008, according to media consulting company BIA/Kelsey.
 
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December 23, 2009
 
December 23, 2009
 
December 23, 2009
 
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December 23, 2009
 
December 23, 2009
 

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FEATURE STORY Razorleaf's content marketing drives search
B2B Marketing Research Articles


MARKETING STORIES
FROM BtoB's NEWSLETTERS


Direct marketing campaigns exist for a variety of purposes, and take any number of shapes. Autodesk Inc.
December 21, 2009  COMMENT ON THIS STORY
 
In today's depressed marketplace, normal expenditures have been sliced from many companies' marketing plans. But cost-cutting creates new challenges of its own.
December 21, 2009
 

OTHER MARKETING STORIES

>  How do I address both engaged and unengaged recipients with my e-mail efforts?
>  Looking back: The top 5 mistakes of 2009
>   SurePayroll boosts conversions with revised keyword, landing page effort
>  Close-Up with Al Maag, chief communications officer, Avnet Inc.
>  Study: E-mail tops social channels for information sharing

Social media is top of mind for b-to-b marketers. We caught up with top marketers from Hewlett Packard, Avaya, Motorola and Emerson, and asked them how social media is working for them.

WATCH THE VIDEO

STORIES FROM THE CURRENT ISSUE OF BtoB


It's been a year since the meltdown on Wall Street, and financial institutions of all sorts are pumping out ad cam-paigns designed to stimulate spending and jumpstart the still-stalled economy.
November 16, 2009
 
Next month marks the second anniversary of News Corp.'s acquisition of Dow Jones & Co. and its flagship, 'The Wall Street Journal.'
November 16, 2009
 
OTHER CURRENT STORIES
>  Public companies shedding b-to-b media
>  Marketers explore the era of the 'hyper-active lead'
>  2010 Outlook survey shows marketing budgets to grow
>  Painting with numbers
>  Mobile as marketing medium
>  When uncertainty is normal
>  Two ads for the price of one

B2B Marketing Magazine


 

BEYOND THE BIZ

When former Hewlett-Packard Co. CEO Carly Fiorina announced her candidacy for a U.S. Senate seat in the California Republican primary last week, she argued that her business experience with HP made her the only candidate with a chance to challenge longtime Democratic incumbent Barbara Boxer. She may find that platform a tough sell.
 
>  Shirtloads of money
>  Tidy bowl space

VIEWS AND OPINIONS

Ellis Booker, editor, BtoB
Just a few years ago, the question, “When was the last time you read a book?” didn't require clarification. Nowadays, it does. “Do you mean in print?”
November 16, 2009  COMMENT ON THIS STORY
 
 
Dan Soloman, CEO, Virilion Inc.
In advertising and marketing, the “quants” seem to be taking over. At least they have a strong wind at their back.
November 16, 2009  COMMENT ON THIS STORY
 
 
Howard Sherman, president, Doremus
Recently, Doremus and the Financial Times collaborated on a survey called “Decision Dynamic” in which 470 senior-level executives around the world were asked, “Which supplier is most likely to get work from you in tough times as compared to prosperous times?”
November 16, 2009  COMMENT ON THIS STORY
 
 

 
Special Report
Karen J. Bannan
Decade-old FranchiseOpportunities.com is an online directory that links up people looking to buy and to sell franchise businesses. Investors come to the site to find businesses opportunities and request further information.
  December 09, 2009
 

 

NEW CHANNELS
  Paul Gillin
AT&T has been absorbing body blows over the last three weeks for its use of pressure tactics to get employees to register their opposition to the government's proposed “network neutrality” rules without revealing that they are AT&T employees.
  November 16, 2009
 

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Read the most popular stories on BtoB's site for the past seven days.
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