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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
DAILY HEADLINES
Jericho, New York—Apple was the top global brand in the fourth quarter, according to General Sentiment's Q4 Top Global Brands Report.


 
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January 27, 2012
 
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MARKETING STORIES
FROM BtoB's NEWSLETTERS


Jerry Bernhart, principal, Bernhart Associates“All three of our key employment indicators—new hiring, layoffs and hiring freezes—are showing improvement over the fourth quarter of last year.
January 25, 2012
Jefferson National Life Insurance Co. has been running an ongoing campaign, created by Big Honkin' Ideas, Santa Monica, Calif., touting its variable annuity product.
January 25, 2012

OTHER MARKETING STORIES


STORIES FROM THE CURRENT ISSUE OF BtoB


Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.
January 16, 2012
Christopher Hosford
[CORRECTION: Adding Makesbridge as another marketing automation company using Cloud2You.]
January 16, 2012
OTHER CURRENT STORIES

B2B Marketing Magazine


 
At BtoB's Mobile Marketing Forum on Nov. 16, Tom Stein, president and chief creative officer of Stein+Partners Brand Activation, talked to BtoB about mobile marketing. He discussed upcoming mobile marketing trends, the rise of the tablet platform and what might lie beyond. WATCH NOW

 

 
VIEWS AND OPINIONS

Dennis Reilly
This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness.
January 16, 2012
Corporate marketers have long been tasked with protecting a company's brand, but new developments in the online landscape are vastly complicating that job. Two in particular merit your attention.
January 16, 2012

 
SPECIAL REPORT
  Columnist Headshot
Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.
  January 16, 2012
 
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Paul Gillin
  Paul Gillin
The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars.
  November 07, 2011
 
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Read the most popular stories on BtoB's site for the past seven days.
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