MARKETING STORIES
FROM BtoB's NEWSLETTERS
Jim Leach, VP-Marketing Development, Harris Corp.
While b-to-b marketing can entail lots of things, a new clarity of responsibilities is emerging: Demand generation is its fundamental mission, and lead development is its primary metric.
February 06, 2012
Jon VanZile
Mobile marketing might be growing by leaps and bounds, but not the case perhaps for display advertising. According to research firm IDC, mobile display advertising attracted less than 20% of total ad spending on mobile marketing, as reported by Digiday. The majority went to paid search.
February 06, 2012
OTHER MARKETING STORIES
STORIES FROM THE CURRENT ISSUE OF BtoB
Paran Johar is CMO at mobile ad network Jumptap Inc., whose recent MobileSTAT report detailed performance metrics of mobile devices and their impact on specific verticals.
January 16, 2012
Sean Callahan
Retail e-commerce is big and getting bigger.
January 16, 2012
OTHER CURRENT STORIES
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| At BtoB's Mobile Marketing Forum on Nov. 16, Tom Stein, president and chief creative officer of Stein+Partners Brand Activation, talked to BtoB about mobile marketing. He discussed upcoming mobile marketing trends, the rise of the tablet platform and what might lie beyond. WATCH NOW |
VIEWS AND OPINIONS
Jeffrey Hayzlett
If we've learned anything in business and life it's that change is constant. Just when we get comfortable, things change. And change is uncomfortable; it even makes people afraid.
January 16, 2012
John Obrecht
Despite the spreading economic crisis in Europe and continued sluggishness in some U.S. markets, I see several reasons for optimism about the prospects this year for marketers and the media that serve them.
January 16, 2012
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| SPECIAL REPORT |
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Kate Maddox
As b-to-b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences.
January 16, 2012
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| NEW CHANNELS |
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Paul Gillin
The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition...
November 07, 2011
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| BtoB's TOP 10 |
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Read the most popular stories on BtoB's site for the past seven days.
02/02/12
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