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Marketo IPO nets $79M

San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO.

News Archive

FEATURED STORIES

MARKETING STORIES FROM BtoB's NEWSLETTERS

If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms. First, to find out if they're doing “better” than you and, if so, why.
May 15, 2013
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing. Among them: Buy and sales cycles have dramatically diverged; content marketing is about conversion and revenue; and video is one of the most...
May 14, 2013

OTHER MARKETING STORIES

STORIES FROM THE CURRENT ISSUE OF BtoB

As U.S. marketers seek to expand into international markets, b-to-b agencies are pursuing different models of globalization, from mergers and acquisitions to joining independent networks.
April 22, 2013
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago.
April 22, 2013
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
May 13, 2013
OTHER CURRENT STORIES

B2B Marketing Magazine

Randall Rothenberg of the IAB stresses the importance of staying informed when it comes to to Internet legislation. WATCH NOW
VIEWS AND OPINIONS
It's become almost cliché in some circles to say print is dead.
May 13, 2013
Let's begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.
April 22, 2013
Myths about lead generation can lead to faulty practices and missed opportunities. Below we bust five common myths about lead generation and provide tips to help craft strategies that deliver leads that convert to customers. Myth No. 1: It's all about cost per lead.
April 22, 2013
SPECIAL REPORT
  Columnist Headshot
Last year was a challenging one for the media business, and successful b-to-b media properties had to find new ways to bring in revenue and keep users engaged in an increasingly fragmented environment. The top properties in BtoB's 2013 Media Power 50 special report showed that by providing...
  May 13, 2013
 
NEW CHANNELS
  Paul Gillin
The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Shortly after the curtain fell, I sent a warning tweet to other prospective theatre-goers: Fine acting and stage design can't overcome a “monstrously bad script.”
  May 13, 2013
 
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Read the most popular stories on BtoB's site for the past seven days.
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