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If you have people on your e-mail marketing list who have never opened a campaign or clicked on a link, you are not alone. Or perhaps you have those who haven't done so in a long time, but they haven't bounced or unsubscribed. What can you do to reactivate them?

Last week, “EMI” profiled Schneider Electric’s use of couponing in its online marketing efforts. This week, Carissa Newton, director of marketing for Delivra, an e-mail service provider based in Indianapolis, and Tamara Gruzbarg, digital analytics manager on the decision sciences...

It's been a year since the meltdown on Wall Street, and financial institutions of all sorts are pumping out ad cam-paigns designed to stimulate spending and jumpstart the still-stalled economy.

Next month marks the second anniversary of News Corp.'s acquisition of Dow Jones & Co. and its flagship, 'The Wall Street Journal.'

When former Hewlett-Packard Co. CEO Carly Fiorina announced her candidacy for a U.S. Senate seat in the California Republican primary last week, she argued that her business experience with HP made her the only candidate with a chance to challenge longtime Democratic incumbent Barbara Boxer. She may find that platform a tough sell. Fiorina's declaration to run has brought her old critics out of...

 

Just a few years ago, the question, “When was the last time you read a book?” didn't require clarification. Nowadays, it does. “Do you mean in print?”

In advertising and marketing, the “quants” seem to be taking over. At least they have a strong wind at their back.
As a result, the creative perspective—and sometimes the voice of experience—is being drowned out when making marketing judgments.

Recently, Doremus and the Financial Times collaborated on a survey called “Decision Dynamic” in which 470 senior-level executives around the world were asked, “Which supplier is most likely to get work from you in tough times as compared to prosperous...