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Worldwide ad spending to reach $517B this year

New York—Ad spending globally will hit $517.0 billion this year, up 2.8% over 2012, according to a report from eMarketer.

News Archive

FEATURED STORIES

MARKETING STORIES FROM BtoB's NEWSLETTERS

B-to-b marketers using social media seek out channels dedicated solely to business, where potential buyers came for serious content—not dancing cats. According to Kelly Services' Todd Wheatland, SlideShare is such a platform.
June 12, 2013
Tech vendors have a number of ways to reach their audiences, but they're increasingly using e-commerce to connect with IT buyers and exploring how social can help move prospects toward a sale.
June 11, 2013

OTHER MARKETING STORIES

STORIES FROM THE CURRENT ISSUE OF BtoB

Marketing automation is making inroads at many b-to-b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt, according to a new study by BtoB.
June 10, 2013
E-commerce is increasingly finding a place among b-to-b companies' go-to-market strategies as they seek to leverage every possible touch point, according to a new study by BtoB.
June 10, 2013
The transformation of b-to-b marketing—driven by new technology, Big Data, social media and empowered customers—was the core theme of the Business Marketing Association's “Blaze” global conference May 29-31 in Chicago.
June 10, 2013
OTHER CURRENT STORIES

B2B Marketing Magazine

Randall Rothenberg of the IAB stresses the importance of staying informed when it comes to to Internet legislation. WATCH NOW
VIEWS AND OPINIONS
They're two small words that have dominated the talk in marketing circles over the past year. Big Data.
June 10, 2013
The joke allegedly dates back to the vaudeville era: “I just flew in from Dallas, and, boy, are my arms tired.” And while it hasn't gotten any better with time, neither have many trade show efforts.
May 28, 2013
Anyone who has been involved in rebranding a company or its products can tell you the undertaking is highly challenging but also highly rewarding if done properly.
May 28, 2013
SPECIAL REPORT
  Columnist Headshot
In this third annual Top Digital Marketers special report, BtoB recognizes 25 b-to-b marketers who are doing exceptional interactive work. The winners were selected by BtoB's editorial staff, based on criteria including strong interactive vision and strategy as part of their overall marketing...
  June 10, 2013
 
NEW CHANNELS
  Paul Gillin
A slew of recent research suggests there's never been a more chaotic time to be a b-to-b marketer. I'd suggest there's never been a better one.
  June 10, 2013
 
BtoB's TOP 10
Read the most popular stories on BtoB's site for the past seven days.
06/11/13
 
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