Advertising Age - Advertising Agency & Marketing Industry News - AdAge

Advertising Age

Watson Yields Big Programmatic Returns for IBM

Watson Yields Big Programmatic Returns for IBM

IBM used Watson to purchase ads for a portion of its programmatic ad campaigns and saved 35%, the company said.

By George Slefo

Netflix Revamps the Mixtape With 'Flixtape'

Shante Bacon Thinks Ad Industry Can 'Absolutely' Help Heal Racial Divide

Shante Bacon Thinks Ad Industry Can 'Absolutely' Help Heal Racial Divide

By Shante Bacon

Facebook Pilots Offline Video in India, Stepping Up Competition With YouTube

AOL's Armstrong Key to Verizon's Bid for Yahoo

Pokémon Go Boom Spurs Growth in Chip Technology Beyond Smartphones

Why Voter Reach Is More Critical Than Enthusiasm in Winning Elections

DanceOn Becomes Full-Service Agency for Shoe Carnival's Fall Campaign

View all latest news

Ad Age Video

Sponsor Content Above the Clutter with Pete Krainik

Episode Seven: Man And Machine

Watch now
Brought to you by: IBM
Google Can Now Deliver Native Ads Programmatically

By George Slefo
How Ben & Jerry's Keeps Purpose Alive

By Jessica Wohl
Advertisement
NBA Will Create Two Original Shows for Twitter to Live-Stream

By George Slefo
Why Ford and Jose Cuervo Might Mix

By E.J. Schultz
Captain Morgan Wants to Lower Presidential Age Requirement

By E.J. Schultz
ANA Issues Long-Awaited Agency-Client Transparency Guidelines

By Alexandra Bruell
IBT Media, Following Layoffs, Announces New Leadership Stucture

By Jeremy Barr
Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw

By Zharmer Hardimon
Jimmy Smith on Race, Police, Advertising and Optimism

By Jimmy Smith
Facebook Adds More Refined Targeting for App-Install Ads

By Maureen Morrison
CMO's Guide to Live Video

By Jeanine Poggi
Advertisement
Why This Ad Ops Firm Never Makes a Mistake

By Jessica Wohl

Campaign Trail

Where Are All the Sponsors? Republican National Convention Diary, Day 0

Where Are All the Sponsors? Republican National Convention Diary, Day 0

By Simon Dumenco

Captain Morgan Wants to Lower Presidential Age Requirement

Captain Morgan Wants to Lower Presidential Age Requirement

Trump Video Ad Promises to Make America Safe Again

Trump Video Ad Promises to Make America Safe Again

The Ad-Spending Gap Between Clinton and Trump Just Got Even More Insane

The Ad-Spending Gap Between Clinton and Trump Just Got Even More Insane

Exclusive: The Swing States Where Political Ad Spending Is Exploding

Exclusive: The Swing States Where Political Ad Spending Is Exploding

Democrats' Data Platform Opens Access to Smaller Campaigns

Democrats' Data Platform Opens Access to Smaller Campaigns

Ad Age LookBook

Weekly Feature Music Playlists Can Now Be Sponsored On Spotify

Most Popular

1

Marketers Aren't Waiting for Pokémon Go's In-App Advertising to Arrive

By Ad Age Staff - Yesterday

2

Anomaly L.A. Adds Coke, Nike Execs, Who Wot Why Launches and More

By Melissa Heule and Ann-Christine Diaz - Yesterday

3

Why This Ad Ops Firm Never Makes a Mistake

By Jessica Wohl - Yesterday

4

Summer Sloths Get Schooled in New Office Depot Campaign

By Adrianne Pasquarelli - 2 days ago

5

Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw

By Zharmer Hardimon - Yesterday

6

With Back-to-School Approaching, Gap Seeks New Grip on Shoppers

By Adrianne Pasquarelli - Yesterday

Creativity

Picks of the day

What's New

Ben & Jerry's Seeks to Put Democracy in the Public's Hands -- and Spoons

Target Tapped Kids to Make Its Back-to-School Campaign

Bank of America Gives Lifelong Baseball Fan Couple a Huge Anniversary Surprise

YouTube Feats of Strength Are No Match for This More 'Powerful' Athlete

Opinion

Latest Issue

Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw

Inside the Party With a Purpose: Time Inc.'s Essence Festival Is a Marketer Draw

By Zharmer Hardimon

Steve Stoute on Racism: We Have to Fight In Ad Industry's Backyard

Steve Stoute on Racism: We Have to Fight In Ad Industry's Backyard

With Back-to-School Approaching, Gap Seeks New Grip on Shoppers

With Back-to-School Approaching, Gap Seeks New Grip on Shoppers

Why This Ad Ops Firm Never Makes a Mistake

Why This Ad Ops Firm Never Makes a Mistake

Bullfights and Hula Dances With a Father of Ad Self-Regulation

Bullfights and Hula Dances With a Father of Ad Self-Regulation

Datacenter

U.S. Revenue Growth for Agencies From All Disciplines

Published: April 27, 2015

Source: Ad Age's Agency Reports

Get more data and intelligence in Ad Age Datacenter.

Product Spotlight

Ad Age Events

Jul 19 Miami Beach, FL

ConferenceAd Age Small Agency Conference 2016

Ad Age Reports

Partner White Paper How Retailers Expand Content ROI Through the Digital Consumer Journey

Partner White Paper Put Your Acquisition Budget to Work: Pay for the Customers You Want, Not the Ones You Have.

Ad Age Lookbook

Weekly Feature Young Creatives Show Off Their Digital Skills