MARKETING STORIES
FROM BtoB's NEWSLETTERS
Data center and managed services company New England Data Services (NEDS) doesn’t get much of a chance to upsell its customers. Data center customers tend to have a “set it and forget it” attitude, meaning that once their servers are up and running, they don’t go back to their provider unless they...
August 28, 2008
Answer: Absolutely, positively, not. Now, please keep in mind that I am an e-mail marketer and not a purveyor of social networks, but I feel it is safe to say that as people flock to social networks—blogs, wikis and other Web-based communities—they rely heavily on the e-mail channel to keep...
August 28, 2008
MORE MARKETING STORIES
> Alterian integrates Web content management with e-mail marketing
> Local search success at photo site
> Blog search company Technorati buys Blogcritics.org
> IDC says U.S. online ad spending grew 20.1% in second quarter
> IBM on advertising in e-newsletters
STORIES FROM THE CURRENT ISSUE OF BtoB
Several major b-to-b marketers are introducing new ad campaigns during the 2008 Beijing Olympics with an eye toward reaching a global broadcast audience expected to top 4 billion.
August 11, 2008
Is it “Say Yellow to the Future”—Yellowbook.com's new ad tagline—or “Say Goodbye to Yellow Pages”? The latter is the title of a research report released in July by researcher Borrell Associates, which predicts the print Yellow Pages industry will...
August 11, 2008
MORE CURRENT STORIES
> Survey finds international budgets up
> Study finds campaign manager role growing
> NYTimes.compartners with LinkedIn
> 'The Deal' makes big changes in frequency, revenue model
> Forrester's acquisition of Jupiter gets positive reviews
> Does business walk too thin a line?
> CMOs earn average of almost $1.5 million
> CBD celebrates 20 years in b-to-b
> Custom calls marketers
> Nuance mailer a clear call to action
BEYOND THE BIZ
LARGE SOFTWARE, A SAN DIEGO-BASED software company, is breaking new ground with celebrity endorsements. The company just signed a deal with YouTube comedian Ed Bassmaster to promote its software. Bassmaster has become a legendary YouTube entertainer through his music videos and quirky comedy routines, which have garnered more than 10 million downloads. Under the endorsement deal, Bassmaster...
> ThinkGeek's e-commerce snafu
> 'The Office' Games
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
Brian Muys
A true thought leader has to have thoughts. In their haste to embrace the new media vogue, many companies have made the fundamental mistake of initiating a blog merely for the sake of doing so or, worse, as a thinly veiled veneer for marketing purposes. Credibility is king in the blogosphere, and...
From the August 11, 2008 issue of Media Business
Ellis Booker, editor, BtoB
For many years now, American companies have touted their cost-cutting initiatives and new processes to monitor both productivity and waste. The goal, even for massive, multinational corporations, has been to be “lean,” “just-in-time” and, most recently, ”real-time.”
From the August 11, 2008 issue of Media Business
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Special Report |
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By Kate Maddox
In today's slow economy, b-to-b marketers need to be more creative, relevant and innovative than ever when developing integrated campaigns.
August 11, 2008
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NEW CHANNELS |
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Paul Gillin
With recession-strapped ad budgets under increasing scrutiny, marketers are turning more attention to campaign measurement. Many will fall back on the channels they know, scrapping social media marketing experiments because the returns are unclear.
August 11, 2008
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BtoB's Top 10 |
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From the new CAN-SPAM rules to the ad market slump, these were the top ten stories of July 2008.
July 30, 2008
July 24, 2008
July 21, 2008
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