MARKETING STORIES FROM BtoB's NEWSLETTERS
B-to-b marketers using social media seek out channels dedicated solely to business, where potential buyers came for serious content—not dancing cats. According to Kelly Services' Todd Wheatland, SlideShare is such a platform.
June 12, 2013
Tech vendors have a number of ways to reach their audiences, but they're increasingly using e-commerce to connect with IT buyers and exploring how social can help move prospects toward a sale.
June 11, 2013
OTHER MARKETING STORIES
STORIES FROM THE CURRENT ISSUE OF BtoB
Marketing automation is making inroads at many b-to-b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt, according to a new study by BtoB.
June 10, 2013
E-commerce is increasingly finding a place among b-to-b companies' go-to-market strategies as they seek to leverage every possible touch point, according to a new study by BtoB.
June 10, 2013
The transformation of b-to-b marketing—driven by new technology, Big Data, social media and empowered customers—was the core theme of the Business Marketing Association's “Blaze” global conference May 29-31 in Chicago.
June 10, 2013
OTHER CURRENT STORIES
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Randall Rothenberg of the IAB stresses the importance of staying informed when it comes to to Internet legislation. WATCH NOW
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VIEWS AND OPINIONS
They're two small words that have dominated the talk in marketing circles over the past year. Big Data.
June 10, 2013
The joke allegedly dates back to the vaudeville era: “I just flew in from Dallas, and, boy, are my arms tired.” And while it hasn't gotten any better with time, neither have many trade show efforts.
May 28, 2013
Anyone who has been involved in rebranding a company or its products can tell you the undertaking is highly challenging but also highly rewarding if done properly.
May 28, 2013
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