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ADVERTISEMENT		1105 Media unit launches marketing services division January 27, 2012   Study: 15 seconds is optimum time for video ads January 27, 2012   Semprius names Arketi Group AOR January 27, 2012   'The Economist' introduces China section January 27, 2012   Cvent adds mobile, social enhancements to events suite January 27, 2012   'BtoB' to host Digital Edge Live conference January 27, 2012   Daily News Weekly Archive

MARKETING STORIES FROM BtoB's NEWSLETTERS “What major marketing trends are you seeing for 2012?” Jerry Bernhart, principal, Bernhart Associates“All three of our key employment indicators—new hiring, layoffs and hiring freezes—are showing improvement over the fourth quarter of last year. January 25, 2012 Close-Up with David Lau, CMO-COO, Jefferson National Life Insurance Jefferson National Life Insurance Co. has been running an ongoing campaign, created by Big Honkin' Ideas, Santa Monica, Calif., touting its variable annuity product. January 25, 2012 OTHER MARKETING STORIES >> CDW campaign heads North >> Direct and digital outlook for 2012 cautiously optimistic >> Using display ads in support of b-to-b direct marketing >> Increase mobile user interaction >> How can email marketing help your b-to-b startup succeed? STORIES FROM THE CURRENT ISSUE OF BtoB Outlook 2012 Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. January 16, 2012 Triggered direct mail adds to marketing choices Christopher Hosford [CORRECTION: Adding Makesbridge as another marketing automation company using Cloud2You.] January 16, 2012 OTHER CURRENT STORIES >> Engagement essential for mobile marketing >> ANA ramps up ICANN domain name protest >> Mobile apps, social integration, content are key trends >> Life Technologies drives revenue by optimizing online campaigns >> Email trends: Spotlight on strengths, challenges   At BtoB's Mobile Marketing Forum on Nov. 16, Tom Stein, president and chief creative officer of Stein+Partners Brand Activation, talked to BtoB about mobile marketing. He discussed upcoming mobile marketing trends, the rise of the tablet platform and what might lie beyond. WATCH NOW     VIEWS AND OPINIONS Seven trends to keep in mind Dennis Reilly This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness. January 16, 2012 Beware of brandjacking Corporate marketers have long been tasked with protecting a company's brand, but new developments in the online landscape are vastly complicating that job. Two in particular merit your attention. January 16, 2012

SPECIAL REPORT Outlook 2012 Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.   January 16, 2012   NEW CHANNELS The wisdom of 'we' Paul Gillin The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars.   November 07, 2011   BtoB's TOP 10 Read the most popular stories on BtoB's site for the past seven days. How can email marketing help your b-to-b startup succeed? 01/19/12   Mobile Marketing Research Association debuts 01/19/12   Developing a data breach plan, part one 12/01/11   Click Here for the Full List