MARKETING STORIES FROM BtoB's NEWSLETTERS
If you have people on your e-mail marketing list who have never opened a campaign or clicked on a link, you are not alone. Or perhaps you have those who haven't done so in a long time, but they haven't bounced or unsubscribed. What can you do to reactivate them?
November 18, 2009
Last week, “EMI” profiled Schneider Electric’s use of couponing in its online marketing efforts. This week, Carissa Newton, director of marketing for Delivra, an e-mail service provider based in Indianapolis, and Tamara Gruzbarg, digital analytics manager on the decision sciences...
OTHER MARKETING STORIES
> Study: Financial services, tech/telecom sectors best in e-mail engagement
> Suggestions for creating effective PPC search ads
> Constant Contact launches iPhone e-mail marketing app
> D&B, Carlyle named as possible InfoGroup bidders
> How Schneider Electric gets results with e-mail coupons
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BtoB spoke to Adam Christensen of IBM, Michael Paradiso of CA, Mike Clark of Broadridge Financial Solutions/Ridge Clearing & Outsourcing and our own Paul Gillin at the BtoB NetMarketing Breakfast in New York City on October 29, 2009.
WATCH THE VIDEO |
STORIES FROM THE CURRENT ISSUE OF BtoB
It's been a year since the meltdown on Wall Street, and financial institutions of all sorts are pumping out ad cam-paigns designed to stimulate spending and jumpstart the still-stalled economy.
November 16, 2009
Next month marks the second anniversary of News Corp.'s acquisition of Dow Jones & Co. and its flagship, 'The Wall Street Journal.'
November 16, 2009
OTHER CURRENT STORIES
> Public companies shedding b-to-b media
> Marketers explore the era of the 'hyper-active lead'
> 2010 Outlook survey shows marketing budgets to grow
> Mobile as marketing medium
> Painting with numbers
> When uncertainty is normal
> Two ads for the price of one
> Small programs with big impacts
> Relationship troubles
> Media, agencies battle to be king of content

BEYOND THE BIZ
When former Hewlett-Packard Co. CEO Carly Fiorina announced her candidacy for a U.S. Senate seat in the California Republican primary last week, she argued that her business experience with HP made her the only candidate with a chance to challenge longtime Democratic incumbent Barbara Boxer. She may find that platform a tough sell. Fiorina's declaration to run has brought her old critics out of...
> Shirtloads of money
> Tidy bowl space
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
Just a few years ago, the question, “When was the last time you read a book?” didn't require clarification. Nowadays, it does. “Do you mean in print?”
Dan Soloman, CEO, Virilion Inc.
In advertising and marketing, the “quants” seem to be taking over. At least they have a strong wind at their back. As a result, the creative perspective—and sometimes the voice of experience—is being drowned out when making marketing judgments.
Howard Sherman, president, Doremus
Recently, Doremus and the Financial Times collaborated on a survey called “Decision Dynamic” in which 470 senior-level executives around the world were asked, “Which supplier is most likely to get work from you in tough times as compared to prosperous...
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Special Report |
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Kate Maddox
B-to-b marketers, forced to slash budgets during the worst economic period in decades, said they have learned valuable lessons about marketing in a recession that they will use even as the recovery gets under way.
November 16, 2009
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NEW CHANNELS |
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AT&T has been absorbing body blows over the last three weeks for its use of pressure tactics to get employees to register their opposition to the government's proposed “network neutrality” rules without revealing that they are AT&T employees.
November 16, 2009
Browse the New Channels Archive
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BtoB's Top 10 |
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Read the most popular stories on BtoB's site for the past seven days.
11/13/09
11/13/09
11/12/09
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BEST OF THE BLOGS |
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5 Tricks to B2B Marketing Socially?
PubCon 2009: Zappos CEO Tony Hsieh Keynote
B2B Email Marketing: Interview with Stephanie Miller
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Insight from Innovators |
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