MARKETING STORIES FROM BtoB's NEWSLETTERS
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms. First, to find out if they're doing “better” than you and, if so, why.
May 15, 2013
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing. Among them: Buy and sales cycles have dramatically diverged; content marketing is about conversion and revenue; and video is one of the most...
May 14, 2013
OTHER MARKETING STORIES
STORIES FROM THE CURRENT ISSUE OF BtoB
As U.S. marketers seek to expand into international markets, b-to-b agencies are pursuing different models of globalization, from mergers and acquisitions to joining independent networks.
April 22, 2013
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago.
April 22, 2013
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
May 13, 2013
OTHER CURRENT STORIES
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Randall Rothenberg of the IAB stresses the importance of staying informed when it comes to to Internet legislation. WATCH NOW
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VIEWS AND OPINIONS
It's become almost cliché in some circles to say print is dead.
May 13, 2013
Let's begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.
April 22, 2013
Myths about lead generation can lead to faulty practices and missed opportunities. Below we bust five common myths about lead generation and provide tips to help craft strategies that deliver leads that convert to customers. Myth No. 1: It's all about cost per lead.
April 22, 2013
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