MARKETING STORIES
FROM BtoB's NEWSLETTERS
Direct marketing campaigns exist for a variety of purposes, and take any number of shapes. Autodesk Inc.
In today's depressed marketplace, normal expenditures have been sliced from many companies' marketing plans. But cost-cutting creates new challenges of its own.
December 21, 2009
OTHER MARKETING STORIES
> How do I address both engaged and unengaged recipients with my e-mail efforts?
> Looking back: The top 5 mistakes of 2009
> SurePayroll boosts conversions with revised keyword, landing page effort
> Close-Up with Al Maag, chief communications officer, Avnet Inc.
> Study: E-mail tops social channels for information sharing
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Social media is top of mind for b-to-b marketers. We caught up with top marketers from Hewlett Packard, Avaya, Motorola and Emerson, and asked them how social media is working for them.
WATCH THE VIDEO |
STORIES FROM THE CURRENT ISSUE OF BtoB
It's been a year since the meltdown on Wall Street, and financial institutions of all sorts are pumping out ad cam-paigns designed to stimulate spending and jumpstart the still-stalled economy.
November 16, 2009
Next month marks the second anniversary of News Corp.'s acquisition of Dow Jones & Co. and its flagship, 'The Wall Street Journal.'
November 16, 2009
OTHER CURRENT STORIES
> Public companies shedding b-to-b media
> Marketers explore the era of the 'hyper-active lead'
> 2010 Outlook survey shows marketing budgets to grow
> Painting with numbers
> Mobile as marketing medium
> When uncertainty is normal
> Two ads for the price of one
BEYOND THE BIZ
When former Hewlett-Packard Co. CEO Carly Fiorina announced her candidacy for a U.S. Senate seat in the California Republican primary last week, she argued that her business experience with HP made her the only candidate with a chance to challenge longtime Democratic incumbent Barbara Boxer. She may find that platform a tough sell.
> Shirtloads of money
> Tidy bowl space
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
Just a few years ago, the question, “When was the last time you read a book?” didn't require clarification. Nowadays, it does. “Do you mean in print?”
Dan Soloman, CEO, Virilion Inc.
In advertising and marketing, the “quants” seem to be taking over. At least they have a strong wind at their back.
Howard Sherman, president, Doremus
Recently, Doremus and the Financial Times collaborated on a survey called “Decision Dynamic” in which 470 senior-level executives around the world were asked, “Which supplier is most likely to get work from you in tough times as compared to prosperous times?”
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Special Report |
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Karen J. Bannan
Decade-old FranchiseOpportunities.com is an online directory that links up people looking to buy and to sell franchise businesses. Investors come to the site to find businesses opportunities and request further information.
December 09, 2009
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NEW CHANNELS |
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AT&T has been absorbing body blows over the last three weeks for its use of pressure tactics to get employees to register their opposition to the government's proposed “network neutrality” rules without revealing that they are AT&T employees.
November 16, 2009
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Read the most popular stories on BtoB's site for the past seven days.
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Making Sense Out of All This Data!
What If Your B2B Corporate Web Site Was A Social Network?
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