MARKETING STORIES
FROM BtoB's NEWSLETTERS
Tom Kennedy, director-marketing communications, Republic Financial Corp. “Our most effective content marketing initiative has been the creation of customer case studies and then making them available on the Web. In fact, this strategy has been so successful—resulting in...
February 08, 2012
Dell Inc.'s Russ Fujioka says relevance marketing—placing the right content in front of the right prospect at the right time—is at the heart of Dell's b-to-b marketing.
February 08, 2012
OTHER MARKETING STORIES
STORIES FROM THE CURRENT ISSUE OF BtoB
Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. The survey also found that marketers overall are shifting spending into...
January 16, 2012
Kate Maddox
As b-to-b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences.
January 16, 2012
OTHER CURRENT STORIES
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| At BtoB's Mobile Marketing Forum on Nov. 16, Tom Stein, president and chief creative officer of Stein+Partners Brand Activation, talked to BtoB about mobile marketing. He discussed upcoming mobile marketing trends, the rise of the tablet platform and what might lie beyond. WATCH NOW |
VIEWS AND OPINIONS
Jeffrey Hayzlett
If we've learned anything in business and life it's that change is constant. Just when we get comfortable, things change. And change is uncomfortable; it even makes people afraid.
January 16, 2012
John Obrecht
Despite the spreading economic crisis in Europe and continued sluggishness in some U.S. markets, I see several reasons for optimism about the prospects this year for marketers and the media that serve them.
January 16, 2012
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| SPECIAL REPORT |
Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. The survey also found that marketers overall are shifting spending into...
January 16, 2012
Kate Maddox
As b-to-b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences.
January 16, 2012
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| NEW CHANNELS |
Corporate marketers have long been tasked with protecting a company's brand, but new developments in the online landscape are vastly complicating that job. Two in particular merit your attention.
January 16, 2012
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| BtoB's TOP 10 |
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Read the most popular stories on BtoB's site for the past seven days.
02/02/12
02/01/12
02/03/12
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